As marketers, our tasks are multiple. As such, it is easy to get distracted. But with a clear picture of your ideal customer, getting focused is made easier. This client is called a buyer persona.
Hubspot says your buyer persona is a semi-fictional representation of your customers. They went further to say that selection is based on research, and this set will guide you in developing an appropriate product for your organization.
The advantages of and how to map out this buyer persona will be our focus in this training. We will take an in-depth view of this buyer persona to see how it will help us in creating content for our existing websites and also other related products for the benefits of our clients.
In case you are tempted to jump into seeing how to create the buyer persona, I will appreciate you take a look at the advantages first.
Reply
I am glad you found it engaging. Creating a buyer persona will help you pick the picture of the idea client. As such, your attention is on what will be of benefit to him. So doing you are creating the right content for your clients to consume
Ayodeji
I am glad you found useful. Thank you for the time taken to see the training
Ayodeji
