• Drive website traffic using social media

With the increase in the number of websites, you cannot afford to create content on your website and go to bed. You must pull the traffic to your website. This way you will help them learn more about your business and brand. Social media is one of those means through which you can generate website traffic. If you have not been doing this, its time you start considering it.

Website revenue does not depend on your beautiful layout or lots of content, it depends on the quality of your traffic. There are different ways of driving traffic, but social media is one of those common ways that you can generate targeted traffic.

Google analytics has passed the test of time when it comes to analysing your website traffic. It is a dependable tool.

• Increase Audience Engagement

This is another primary objective for marketers and business owners. They found engaging with their prospects and customers quite easier on social media platforms. As such, social media platforms have also continued to improve in their algorithms, such that they give priority to post and other forms of content with higher engagement.

As such, if you will be on top of the game, you have to produce high valued content that will generate a higher level of engagement. Engagement is not too different from brand awareness when it come s to measurement parameters. You can check user engagement through the number shares, mention, comments and so on. One good thing about this is that most social media platform will measure engagement themselves. There is little or no need for third-party applications.