It is the beginning of another year, there is so much to do. But there is little or no time to achieve them all. We should begin to take a holistic look at the whole year itself.

It is going to be another 365 days, so we must start laying the foundation on those things you want to achieve for your business in the year ahead. To assist you to filter the important goals and concentrate on them, I will be sharing seven essential social media marketing goals you can set for your business.

Social Media Goals

• Increase in brand awareness:

Considering the large crowd on social media, marketers and business owner have found this platform as a means to boost brand awareness. They discovered that they can capitalize on time people spend on this platform, and introduce their business to them while they chat with relatives and loved ones.

Also, marketers discovered that it is meant for them to measure the reach of their brand. So many social media have taken the analysis of brand reach as a challenge and they make this available.

A good way to evaluate your brand awareness is to check your shares and mention. This is an evaluation of the number of people that share your content. Another good metric that will help you is a measure of the number of people you reach weekly, daily, or monthly.

Below are some essential metrics and how to measure them

1. Shares and Mentions: It is a good reflection into the number of people talking about or sharing your content on social media

2. Followers count: It shows the number of people that you can reach out to on average. Although it is not exact but gives you an average overview

3. Social media post reach: It points to the number of people you reach in a time interval. It can include your daily, monthly, weekly or yearly reach.