• Generate Leads

Lead Generation is the process of creating potential buyers for your business. It is highly encouraging to create a lead generation model. It will help keep you in business in the long run. As such, it should be a part of your social media marketing goals.

Lots of business use funnels to generate leads but are a challenge with measuring their lead generating efforts

If you are going to focus on growth, I mean a steady form of growth, you must prioritize lead generation. A lead is someone who has shown interest in your product or niche. There are several metrics to check ugh various means, this may include a list of gather customers and prospect data, number of people engaged in a contest or other social media activity, number of clicks on your post and lots more.

When it comes to tools which you can use to track your lead generation effort, you can count on Google analytics. By setting up conversion goals on Google Analytics, you can track your lead generation effort.

Below are some common ways you can track your lead generation efforts.

1. Check the number of personal contacts collected during your social media campaigns
2. How many people visited your gated content and downloaded them
3. How many participants did you have in your social media events or contest
4. How many clicks do your social media content generate

• Improve in Customer Support.

Although few people concentrate on this, it will differentiate your business in the crowd. Having a responsive customer service will increase your customer satisfaction and retention. This will translate into an increase in revenue.

To check your rate of improvement in customer support and service, metrics like several enquiries for support, response time to client enquiries are pointers to how good you have done in customer support.