The great thing about Aweber is you can customize the emails to respond with the subscribers first name. Aweber gives you several options. In my example below, my email will target their first name. You can also use their first and last name.

Here is my initial email...

Hi {firstname_fix},

Before we start planning a baby shower, we have to think about how we can make it the most memorable for the mommy-to-be. We do not want to stress her out or anyone else who is helping.

A baby shower is an exciting, welcome to the world party for that precious bundle. Baby showers are not usually as big a celebration as other events, but it can be just as fun.

The most important part of planning a baby shower is setting a budget. When you have your budget, you can then begin to think of a theme for the baby shower and start getting decorations, food and other things.

Your theme can be anything your heart desires. You want to make sure that the mommy-to-be approves the theme. A theme can be anything from baby colors that match the gender or some exotic theme like an African Jungle. You will want to pick your theme early and allow yourself time to plan it all out.

Once you have your theme in mind, you can then begin to plan out the fun! This is where the baby shower games come in. Tomorrow, I will be sending you an email with some fun games listed.

Talk Soon,

Eden Williamson

P.S. Soft Sell

Now that I have my email, I am going to want to put the P.S. at the bottom of the page and soft sell something. I don't want to spam with links in this training, but you get the idea :)

You will want to continue creating several emails until you have all of them ready. Once you have them done, you are ready to go to Aweber!