How to Choose the Best Email Marketing Service

Choosing the best email marketing service provider for you should not be based on price.

Identify your email marketing requirements based on your email marketing goals and strategy. If it comes to making a selection when all features are considered equal, then use price as a tie breaker.

When it comes to choosing the email marketing service for you, I recommend an email marketing service provider over a DIY or free solution. Your business reputation and ultimate profitability depends on a reliable, worry-free solution.

The following is a list of the common features found among email service providers. You will have to decide which ones are important to you. Then do your homework and compare the individual service providers. Also, I suggest taking free trials where available.

The features in alphabetical order are:

• Automation - They all have varying degrees and methods of automation. The automation should fit your needs. For example, do you want to segment your lists or is a simple autoresponder enough?
• Customer support service – Ideally, support should be 24/7 with multiple modes of communicating (email, telephone, live chat). Do they have training available?
• Easy to use interface or drag-and-drop editor – There is nothing more frustrating than trying to set up an email or associated landing page to look the way you want.
• Guaranteed delivery rates – Delivery rates should be at least 99%.
• Opt-in box and email templates – They should have a variety of opt-in form and email templates so that you can tailor them to fit your needs.
• Pricing (or at least great benefits to justify premium prices) – free does not necessarily mean cheap.
• Reputation – You want the service provider to be creditable. The older, established companies have established good working relations with internet service providers.
• Social media integration – You want your customers and subscribers to have the ability to share your words of wisdom.
  

Conclusion

Email marketing is essential to the success of your online business. Because studies show that 70% of your website visitors never return.And, based on 2018 data from Smart Insights,

email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.

Hopefully, you have learned what an email marketing system is, the purpose of an email marketing system, the components of an email marketing system, and how to build an email list.

There are email marketing solutions to fit your business needs and budgets. I recommend identifying your requirements, doing your research, and selecting one that best fits your needs. The best advice I can give is do your homework.

After all, your money is in your mailing list.