INTEREST - Is your content interesting?

It’s not only about captivating headlines and scannable content. You must ensure your readers are immersed into your copy.

Your readers’ time is a precious resource. They have various interests and expectations. Believe me, they will consume only what they find very interesting or useful.

People want to know, “What’s in it for me?” Give them something they can benefits from. Offer readers what they want!

Focus on their needs, not your needs.

A great way to do is to tell stories. Don’t just state facts and features. Get them engaged in your copy.

It doesn’t have to be the best story ever told, but the more you practice, the more you will be able to incorporate a random story into your article and make it memorable.



Join the Discussion
Write something…
Recent messages
Upper101 Premium
Or just "increases chances or earning a commission" period. Most of us new marketers (like me) have never earned a commission from anything. Writing in this format helps get people to take action in a way other than spamming.
Reply
MudreM Premium
Most newbies get stuck because they want to swallow an elephant right away. Take it slowly, a bit by bit. Take action, do some writing - regardless how awkward it may seem at first - and get going. Once you get into the writing mood, everything else is much easier.
Reply
EFors Premium
Thanks. :))
Reply
MudreM Premium
My pleasure.
Reply
jdlovel Premium
you left out conviction,
after you get their atention,and interest and create a desire to own. There is sitll that need to be convinced that making the purchase is the right thing to do before they will take action.
They might have a desire to want to make money online but until they are convinced that WA is that ticket, they won't buy it.
JD
Reply
MudreM Premium
You're right JD, to some extent. Initially, AIDA method involved conviction under desire, though some strictly differentiate between desire and conviction.
Thanks for reminding.
Reply
rodeves Premium
Great stuff. Thanks for sharing!
Reply
MudreM Premium
My pleasure Rod.
Reply
Junkexchange Premium
Thanks for this training. Have it marked and filed so we can get back to this. Appreciate what you do. Rod and Troy
Reply
MudreM Premium
Thanks a lot R&T!
Reply
Top