ATTENTION - How to grab it?
Online business is all about grabbing the attention of internet users. The more eyeballs focusing on your content, the more chances of earning commissions.
Your copy has to capture the readers’ attention (awareness) right away. It’s usually the headline that stands out from the crowd. Note that the headline is just a tip of an iceberg.
The second important attention grabber is the scannable content. If you capture the reader’s attention through a catchy headline, but s/he finds a boring piece of text, you can bet 9 out of 10 will leave right away.
Avoid plain text! To ensure your content is scannable, use powerful adjectives and interesting images.
Split long chunks of text into shorter paragraphs. Use bullets and subheadings.
Emphasise some words by using bold, italic or CAPITAL letters. You see how these stand out right away.
Help them pick out the key messages as soon as possible.
Here comes a more challenging part: you got their attention, but can you hold their interest too? Keep reading.
Reply
after you get their atention,and interest and create a desire to own. There is sitll that need to be convinced that making the purchase is the right thing to do before they will take action.
They might have a desire to want to make money online but until they are convinced that WA is that ticket, they won't buy it.
JD
