1. Website Layout.

Many times, highly ranked websites have a responsive design that enriches users experience on both desktop and mobile. Your website page layout contributes to user experience and also affects SEO. Of high importance will also be things like your URL structure, navigation and internal linking structure. It is not just about the visibility of your website.

Put together, it will determine how easy both users and the search engine finds your website to crawl.

2. Keyword consistency

Examine their usage of keywords is another important event in website competitors analysis. You must see how often they use keywords and where they have them placed. Are they placed at places like meta description, title, image description alone? Although keyword density is no longer a ranking factor, you can draw insight from how they place their keywords and ensure keyword consistency.

3. User Experience

We all know that user experience is one of those things that search engines prioritize. As such, they rank sites with good user experience. While conducting website competitors analysis, you can draw insight from factors that contributes to its user experience. Check their page load time, their user-friendly navigation, placement of call to action button and statements.