6. Analyze their Content

Take a look at your competitors content. There is a lot to take a look at here. You can check the length of their content, videos and images, keyword usage, navigations and links, grammar and other forms of language, and lots more.

Another thing you can take a look at is how they interconnect with their social media platforms. How often is their blog been updated, and how ads are displayed on their websites.

Also, you might begin to think of and check their on-page optimization. In terms of their meta description, meta titles. How many keywords is the website using for each content

7. Keywords

Consider the keywords your competitors are ranking for on Search Engine result page (SERP). Concerning keywords, you should investigate their top ranking keywords. The volume of searches for a keyword, compare their long tail and short tail keyword. Are they engaging location-specific keywords, and how are they engaging keywords on Search Engine marketing.

8. Evaluate Social Media Reach

Social Media signals are another part of your website competitor analysis you should not ignore. Although they do not directly affect ranking, they can contribute to it.

You should be interested in the social media platforms your competitors are visible on and also you should their level of engagement. Check their followers, their average number of mentions, all this will give you an insight into their activities.

9. Website Technology

It is good if you have an idea of what platform houses the website of your competitors. Getting an idea of what CMS platform they use will not be going too far. Having an idea of their hosting servers and other little technical details is important. The impact on search engine optimization.

If a website is hosted on an unreliable platform, it affects user experience. If you host on a platform that goes off and on, the user experience will be zero and it will affect ranking.