Playing Russian Roulette With Your Campaigns? Don't Do It!
I have chosen titles off the top of my hat. Would there be keywords in there? Maybe, maybe not. If there are, will they be relevant to the content? Who knows. I'm playing Russian Roulette with the SEO aspect of this process and today, this could very well be the one biggest reason why I have such a high bounce rate on my campaign.
This leads to the fact that because I've not followed one of the most important aspects of turning out and publishing content, a lot of people who would have clicked through and discovered the valuable information here for themselves, and that I've devolved my campaign to one more like the Lotto than a Science.
How You Pay Dearly Not Following Instructions...
I have relegated my hard work to that of disappointment and counter-production.
All because I let myself be influenced by what others on here do in spite of the vast quantity of training on why and how keyword research is so important.
Let's now look at a few Dos and Don'ts...