An Aesthetic Site
I suspect a bit of the problem here is people seeing the design and it not being very well-pleasing to them, so subconsciously, this little detail puts up a wall and the click away. I dumped the header image I had on there and put up a much simpler one. That might help.
Part of the aesthetic side of things includes the content itself. This is where the bit about engaging content comes in. It's time to review this in the Boot Camp.
Into the Training...
When I began, I came across the same familiar training that has been here all along. However it wasn't until I went into Jay's Live Training, Ending Your Bounce Rate Nightmare, that some new possibilities began to emerge to this problem.
I went through that and found many of the things I already suspected there, but there's more, much more... Jay's resources ALWAYS cover the bittiest details...
Wow! Wow!!!