1) Define your social marketing Goals

The advantage of social media marketing is much. You all must take advantage of it. You must set a social media goal at the very beginning of the journey. It will go a long way to determine your content type

The goals could include an increase in brand awareness, increase in website traffic generation, or it might just be looking for a medium to increase your audience engagement. The important thing is identifying a goal and working towards it

.

2) Choose Social Media Platform that Resonates with your Content

When it comes to content creation, there are a lot of formats. Your content format should be a reflection of your brand and business, so also when it comes to social media platforms, some content formats are related to some than others.

If your content is going to be video-based, I do not need to go too far. Think of YouTube, Vine and the likes. Also, Facebook and Twitter generate a form of engagement in this content class.

Meanwhile, if you are thinking of industry updates or news, you should be looking at platforms like SlideShare and LinkedIn. In this scope, Twitter is not left out, but preferably it will be a company’s profile or a personal profile dedicated for professional use.

Also, if you are looking are editorials, platforms like Medium and LinkedIn becomes very handy here.