Social Media platforms

1. Pinterest: is a good platform to drive traffic. Although it is easily associated with ladies, most of the users are almost a ready market. Most users are there to make purchases or future buys. But the key thing here is images, although the video was recently introduced images still play the major role.
2. Twitter: If you are looking at reaching your audience with short content, news, quotations, Twitter will be a great place for your content. The basic thing about content here is that it should be easily digestible. Also, you can use short content and place a link to your website.
3. LinkedIn: is known for businesses. Here editorial content is known to thrive. You will find that users on this platform are majorly between the age of 30 and 50.
4. Facebook: this list will not be complete without social media with the largest audience. It is the number one go-to for lead generation. It is known for its high degree of customization to target a highly specific audience. Although the competition can be very high on Facebook, the opportunities are wide.