3) Where do Your audience Hangout

Setting your goals and creating content are both efforts targeted at reaching the right audience. There is a need for you to understand your audience. The best way is creating a buyer persona which will give you an insight into your ideal type of clients. You should be interested in understanding the platform they use, why they use the platform, and through which model will they prefer to receive information about your type of product.

4) Reduce your chosen social media platforms to the barest minimum

Creating content on all social media platform is not the way to go. They are all different, each has its uniqueness. You cannot be a master of all platforms. Select 1 or 2 for a start; in fact, I would recommend starting with one. Mastering social media platforms take a lot of work and money. You are not here to just set up a profile and start linking up with friends and family members. You are there to build a business.

You will need to understand the platform, how adverts work on the platform. You need skill and money to promote your content, it is essential you concentrate your effort on one channel and not get distracted and confused.

5) Find out what type of channels your competitors are using.

Before you draw a conclusion and select a channel, it is important you check which were your competitor's post content. That way you can ascertain what happens within your niche or industry.

What is happening with your industry, in terms of content, what kind of content thrives in your industry? Checking how things work in your industry will give you a good picture of what is most like do well in your niche

Here tools like Buzzsumo and other social listening tools will give you a good insight into what your competitor is doing. You will be able to identify the type of content they post and where they share their content.

After we have seen what you need to do to ascertain which platform will be best for your social media engagement, we must take a quick look at a few of the platforms