This part is something I find really exciting and I just love!
So the first step I decided what I want to write and what I think my readers will enjoy. This step tells me what my readers really want to know about. What are they searching for, where is the traffic and what is trending.
I start my keyword research and I do alphabet soup techniques and I check everything in Google Trends to see what is popular and trending. There is no point in writing about a dying topic is there?
I am not going to go into these topics of Keyword Research, Alphabet Soup or Google Trends. There is a lot of training here on that so go and check it out and learn how to do it.
After this step I have a better idea of the topic and what my readers want to know about. I should have a nice list of keyword ideas too.
On to step 3...