This step is where you start really getting closer to writing your post and making decisions of what you want to write.

You should now decide on your main topic and the points you want to cover in your post. Like I said right at the beginning, after taking the steps I've given you may take your post in a completely new direction. One that focuses on what your readers want and not quite what you intended to write in the beginning.

So this is the same as step 1, it may just be different :)

You may need to do your keyword research again now, I usually do!

Write down a few options for your main keyword.

For each point you want to cover in your post write down a few keyword options for each one.