Introduction to Article Marketing

Thousands of Internet marketers are taking advantage of article writing as a free way to drive traffic to their websites and to the merchant websites they are affiliated with. Article writing is one of the best techniques to use in order to obtain free search listings within Google, Yahoo and other search engines.

This is how the process flows. You write an article about a topic or subject that you are either interested in or are interested in getting listed under, submit it to an article website (usually free), and then wait for it to get listed. By submitting the article to these sites you are adopting their search engine ranking, meaning that you can get listed on the first page of the results in a matter of days. This is something that could take months if you tried to optimize a website for search engines. Article marketing is 100% free and is something that anyone could (and should be doing)!

Free traffic = Free advertising = No overhead

So how does article marketing actually work? Well, generally it takes months or even years to get a site naturally listed in the main search engines like Google, Yahoo, or MSN. This is usually because a new website is not very "Popular". Popular means different things for Google, Yahoo, and MSN, as they all have different search ranking algorithms, but they all have a similar ranking model. If you write an article and submit it to a "Popular" website such as "ezinearticles.com", your article will live on this domain and inherit the popularity of that entire site. This will give your article a head start by being listed in the top rank site, thus getting spidered frequently by the search engines.

Search Engine Optimization is something that marketers have been perfecting for years, but it can take a VERY long time to get your own website displayed at all under the keywords that you want. With article marketing, you leverage the power of these large sites (ezinearticles.com, squidoo.com, usfreeads.com, etc.) to get top natural listings for your articles in a fraction of the time.

We're going tell you exactly how to find the right keywords to use in article marketing, how to obtain a top listing in the search engines under these keywords, and how you can create profitable article marketing campaigns.



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I wish to know the work of this article writing.
And how it could be useful for my site to be listed in the web search engine. How can I start?
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boomergp08 Premium
The best way to start is to take the easy step by step training here at WA. Everything you need to know will be explained to you and you can take the first 10 lessons for free! Just click the below link to get started.
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nrollins84 Premium
I'm new to the community and affiliate marketing. I've heard of article marketing, and was excited to find this post. But it's 7 years old! Is this still relevant, or not such a big help anymore?
-Nathan
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MBond Premium
Hi,
Much of the information is still very relevant. You will see that they are many other articles here from a variety of sources that would indicate any changes, but the basic info in this article is still relevant.
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Triblu Premium
Hey Nathan,

Matt Cutts says that article directories have recently got a bad name.

In practice, they [Google] have noticed a trend of lower quality articles, almost 'spammy' content syndicated all over the entire web, so in his opinion, writing one article and syndicating it wildly all over the internet hoping that others will download it and use it on their website, he would not necessarily count on that being as effective as it was a few years ago. His recommendation is to not upload an article like that anymore.

You can find Matt’s conversation on this topic on YouTube under “Should I build links using article directories”.

Hope this helps you.
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nrollins84 Premium
It does indeed. Thank you very much!
-Nathan
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HoJo007 Premium
Is article marketing still something that works and should be implemented into my campaign?
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Nessa60735 Premium
So to everyone who is asking. I posed the same question to Kyle and he told me things have changed recently and instead of focusing on article marketing you should stick to building you site with as much quality as content as possible. More content=increase in traffic=more conversions.
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HoJo007 Premium
Thanks, Nessa. So i assume article marketing is kind of a dead art? It's a shame because standard content build out is a much slower process. What about back link value?
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Nessa60735 Premium
Well the training here focuses on sharing your content to begin getting backlinks. So for example if you share your content on Google Plus and add a link to your site there....that is a backlink you will receive. However if you want to add in some articles feel free to do so. You're right it does add backlinking value to your site but it is not as important now according to Google. High quality content is. I have several articles out myself so feel free to do what feels right to you.
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Willow Tech Premium
Most of the comments are many years old. What is the latest fact about the e-zine articles submission web site and others? Do they accepts affiliate links?
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hi carson, i really appreaciate this article. I'll try to apply it with my plot. many thanks.
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deeprekha Premium
Thanks for very informative article. It appears that one has to gather lot of information on the subject to write couple of articles.
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reefswimmer Premium
As always, Carson, cool article, practical pointers----and it all comes with your abundant experience. Thanks ! One question: you updated this article in June 2012, but you don't list Street Articles in your list of article submission directories. Why ? btw, I have tried to dissect/parse the term "article submission directories" for myself. The first two words make sense, but the third one?
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Very informative article.
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bizgal Premium
Odesk is also a great place to find freelance article writers
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Francisa Premium
Odesk is also a great place to find freelance article writers
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Tamarind Premium
@chris1964 You have to first enable the page rank in the google toolbar to cause the page rank button to show up in the google toolbar.
After you've done that when you visit a website you can determine it's page rank by mousing over the page rank button. The page rank is out of ten. You can also look at the button visually. A full green bar represents a high page rank, the less green you see, the lower the page rank.
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halfachook Premium
@chris1964 You have to first enable the page rank in the google toolbar to cause the page rank button to show up in the google toolbar.
After you've done that when you visit a website you can determine it's page rank by mousing over the page rank button. The page rank is out of ten. You can also look at the button visually. A full green bar represents a high page rank, the less green you see, the lower the page rank.
Reply
chris1964 Premium
How do we use Google toolbar to determine the page rank?
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Eric Team Premium
How do we use Google toolbar to determine the page rank?
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Togrul Premium
Thanks a lot Carson for such a valuable tutorial!
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Neef Premium
Thanks a lot Carson for such a valuable tutorial!
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BobDancer Premium
Keyword Density linl does not work. There is inconsistent numbers discussed regarding density % between this tutorial and the Article Marketing - Getting Started Tutorial
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1magus2 Premium
Keyword Density linl does not work. There is inconsistent numbers discussed regarding density % between this tutorial and the Article Marketing - Getting Started Tutorial
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Davosun Premium
EzineArticle do not accept affiliate links and probably the other article sites do not either. I was wondering how you get around this! Please add comment. Thanks
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Lugnuttz19 Premium
EzineArticle do not accept affiliate links and probably the other article sites do not either. I was wondering how you get around this! Please add comment. Thanks
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K.Wayne Premium
The, Keyword Density Checker link isn't working for me.
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jagman Premium
The, Keyword Density Checker link isn't working for me.
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judap Premium
finally starting to click!
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nurimanariff Premium
finally starting to click!
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bizgrrl Premium
Inconsistent numbers for keyword density % between this tutorial and the Article Marketing - Getting Started Tutorial
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Premium
Inconsistent numbers for keyword density % between this tutorial and the Article Marketing - Getting Started Tutorial
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vick Premium
This should get me started, thank you so much.
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Premium
This should get me started, thank you so much.
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Aproh Premium
Great article, I am ready to start writing. Thanks Carson
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melvick Premium
Great article, I am ready to start writing. Thanks Carson
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Rajivkumar900 Premium
This is really helpful..thanks.
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cribbs_d Premium
This is really helpful..thanks.
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