Writing Your Article
Your articles should range anywhere from 300-500 words in length. This is the ideal size to get listed within engines, and allows you enough text to promote or provide adequate information on the particular topic. If you have an article that is longer than this, you may want to break it down into smaller topics that make sense and submit them separately.
Insert a title, keyword, and description within the meta tags on the webpage. You may also want to include a headline (or
tag) with your keyword phrases you are trying to obtain positioning on. The higher up on the page you have a relevant headline, the greater your chances of getting listed.
When it comes to actually writing the text, you need to use basic grammar. Your article must also contain some sort of personality. If you bore your audience, they will not read what you've written, limiting your success. Ways to captivate your audience include telling a story, giving a testimonial, or reviewing a product or service. You must also provide enough information to make them feel they have gained from reading your article.
Forget the fact that you are writing an article. Pretend that you are writing an email, letter, or instructions to a friend. Make it easy to read, give step-by-step instructions, and add a personal touch. It is much easier to connect with a visitor on an emotional level if you show a personal side, rather than appearing as some automated webpage.
In terms of keyword density, or how many times your main keyword phrases should appear on any page, you should have between 3-7 occurrences (or between 3-5%). Any more than this will appear as content "spam" to the search engines, and any less will not be enough to get listed under those search terms. There are tools available that allow you to quickly analyze your pages and determine the keyword density:
Here's a quick checklist of guidelines to use when writing an article:
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