Conclusion
Article marketing does take a lot of work, and in order to succeed at it you need to set goals. Set aside enough time during the day to write 1-2 articles, and by the end of the month you will potentially have 20-40 articles bringing you in traffic (and hopefully sales). The advantage of article marketing is that you do not have to be a professional to write an article, and it is FREE!
If you are new to Internet marketing and have a limited budget, article marketing is one of the best ways to familiarize yourself with important marketing fundamentals such as research, copywriting, and building pages. It will allow you to generate income that you can use to fund your advertising campaigns (PPC or otherwise). We must point out that article marketing is not "guaranteed", especially with all the changes that Google and other search engines make to their ranking algorithms. Don't rely on just one article to bring you all your sales. Keep consistent with your article marketing and you will be much more likely to be successful.