Step 3

Turn Benefit Into Belief:

We have used article marketing tactics now to get to the stage of benefit and must further that by turning this into belief. A consumer will not buy something they don't believe will work. In order to go from benefit to belief we must provide some proof. In dealing with a car, we give the consumer a test drive. They feel the A/C, they notice how little gas is used and they now believe in the benefits we described. To turn this into profitable article marketing tactics, we offer our consumers a free eBook, newsletter, or another downloadable item to "prove" how beneficial our products and services are. Doing so places us one step closer to a sale and also builds value and credibility to us as a business.

They believe it right? You do too right? Good...let's keep going...