Step 1

Create Interest:

If we are going to sell anything at all online, we must create interest. To create interest, we must know our product and understand how to convey that in a way that the consumer finds interesting. A good example would be a sports drink. People that are active have a natural interest in things pertaining to their sporting activity. If we use some basic article marketing tactics to generate interest, we would assume that they have this "sporting" interest and cater our sales article to peek the interest of the product to the consumer. This in turn creates an elevated interest in the product, thus driving interest and that will possibly lead to a sale.

Got their interest? Good! On to step 2...