Step 4

Turn Belief Into Action:

The consumer is now far enough down the path to a sale that we must get them to take action. Sales is a game of cat and mouse. We want to make a sale, however, we must never come off that way. Instead, we tell the customer what to do because at this point, they already want to do it anyway. Encourage them to join your newsletter to receive a free eBook, join your site for free to receive access to your forums or "secret blog", or simply ask them to fill out a short form on your site for feedback. Tell them what to do, these are great article marketing tactics.

They bought! Outstanding! Now what? ...