Step 2

Turn Interest Into Benefit:

Why do people buy? They buy things that interest them and have a benefit. For example, none of us will buy just any car. We will buy a car because the gas milage is great, the color is what we like, because the A/C unit is better in this current model. These are benefits. If we apply some basic article marketing tactics here, we can turn the consumers interest into benefit by simply advertising these benefits instead of trying to "sell" the car. We have thus turn interest into benefit and are one step closer to generating a sale.

You built benefit...nice! What's next...