Google Analytics is a free, easy-to-use webmaster tool for tracking website performance. It is a useful tool in the hands of those who know how to extract SEO insights from it.

To help you with this, I've put together 5 Google Analytics insights that can help improve your SEO.

1 - Insights on Mobile Traffic

Mobile traffic has been on the upsurge within the last decade. It is no surprise that over half of web visitors originate from mobile devices.

It's a big plus when you have a tool that helps you track and monitor your mobile traffic. This will help you discover areas you need to improve upon to increase traffic from mobile devices.

Google Analytics offers tools to track the total amount of mobile traffic to your website. You can also discover mobile traffic at the page level and also the engagement of mobile visitors. Some of the actions you can take to access the mobile insights are as follows:

• Adding mobile segments to individual pages will enable you to view the total conversions for each page
• You can find out the difference between desktop and mobile by comparing the bounce rates of both
• From the insights on the mobile bounce rate, you will discover pages that require attention. This will help you focus your efforts on the exact pages that cause the highest bounce rates. If you act on the mobile insights from Google Analytics, you will be able to improve the experience of mobile users on your site.