5 - Insights from Site Search

If you have a search bar on your website, Google Analytics can provide you with details of users' searches. The site search is a great way for you to learn so much about your web visitors and what they are searching for.

Think of the site search insights as your visitors' feedback clarifies what they want.

The total amount of those using the search bar to find pages and topics also tells you something. If you have a high percentage of visitors doing this, it indicates that there are some problems with your site navigation.

You may want to work on your site navigation and menu to make it easier for them to move around. However, if you experience a large number of people searching for particular terms, you should act of them.

If these terms relate to a topic or keyword, your response should be to create content around those terms. This is helpful for keeping visitors longer on your site and reducing the bounce rate.

If the highly searched terms related to a product or service that you don't have, it's time to consider creating them. Insights from the site search can give you a clear picture of what your web visitors currently have in mind.

Conclusion

Google Analytics is the webmaster tool for obtaining real-time reports of visitors' activities on your site. You can find out the details of the performance of your website and individual web pages.

Also, Google Analytics offers great insights that can help you improve your SEO. These include insights on mobile traffic, bounce rate, custom segment, page performance, conversion, and site search.

By giving attention to these insights, you will be able to improve the SEO of your site or blog.