3. Technical SEO

Technical SEO is sometimes considered a subset or part of on-page optimization, but here we will treat it as an individual type. Technical SEO is not just about on-page factors, but also involves things that happen behind the scenes.

Search engines might give preference to responsive designs that are easy to use on mobile devices, for example. Ranking algorithms can also affect page speed. If your page loads slowly, you may lose visitors. Google will rank your website lower based on your load speed, so keep an eye on it.

Optimize the HTML of each page. SEO-related factors include schema markup, which tells search engines what is on your page. This makes it easier for crawlers to find your page. It is important to ensure that your robots.txt file has been updated in order to make crawlers find the correct information quicker.

Although technical SEO may sound intimidating, it can be done with the same principles as on-page SEO. Your site should be fast and easy to navigate. It's up to Google's crawlers now to find your site.

4. Local SEO

Many businesses operate entirely online. However, there are thousands of companies that still have physical locations where they can serve customers. If your customers don't come to you, you’re not making any money. It's crucial to consider this when you do your SEO.

Local SEO is different from traditional SEO campaigns in that there are many steps you need to consider. You should make sure you claim your Google My Business page. This will ensure that your name and address are prominently displayed in search results as well as on Google Maps.