2. Off-page SEO

It is more difficult to define off-page SEO. It's also one of the most difficult. Linking to your site can help bring in visitors. It also shows Google that people all over the internet value your content and that your site has authority.

Linking to authoritative sites can make all the difference in your site's ranking. While it is difficult to quantify the impact of one link, it is safe to say that a quality backlink can give your site a significant boost. It is difficult to get links from these sites. Backlink building has been a major part of many people's lives.

Search engines interpret the popularity of your content on social media such as Facebook, Twitter, LinkedIn, and other networks to indicate that it is worth sharing and helping others find it.

A piece of content that is popular on social media can get you lots of traffic which can also help your SEO.

To make your post successful on social media it takes more than just writing great content. Solid promotion to the channels where your audience spends their time is also important. However, the rewards can be enormous.

Positive off-page SEO practices include building positive relationships with journalists, bloggers, social media personalities, as well as people behind similar websites to yours. It can be very helpful to comment on other blogs.

Guest blogging is still a popular method of off-page SEO. You can also benefit from joining Reddit, Quora, or other relevant forums.

This may not all seem like SEO, but that's because your attention has been on the on-page signals. SEO has a lot of impact on your online presence. Off-page SEO focuses only on this. SEO is often about you as the content creator, rather than the content. It’s about Branding.