1. Simple:

There is a tendency in some of us to over complicate things that really are simple. We may have the idea that making things complicated gives us a sense of importance and superiority. Well, forget all that and deliver simple messages arranging them in a way that anybody can follow. The seal of an effective communicator is to take a very difficult matter and present it accurately and with such simplicity that even children can understand it.

2. Go to the point:

Any message needs a background and as we have said above, it involves a journey our readers will take. The goal of forming the final idea in our reader’s head will not be accomplished if we abruptly spill the matter out. But, while we are creating the conditions to deliver our final idea, we must be careful of not filling our message with unrelated or unnecessary details. Each time we want our post to take a certain turn, we must ask ourselves: Is this necessary? Will it help my readers arrive at my main goal? Sometimes when we’re writing a post and we want to reach a certain word count (for most of us this is also a goal), we start to stuff in our post with text that will not contribute to the attaining of our main goal. Doing so, we’ll surely reach our monthly goal concerning words written. But we’ll certainly be sacrificing user experience. A reader may lose interest and drop out before he reaches our call to action.

So, we must say that both goals are important:

– We must definitely try by all means to reach and even surpass the number of words we have planned for the month.

– But we must also be sure our content is taking our readers on an interesting and uninterrupted journey. We must be convinced that every paragraph facilitates the accomplishment of the main purpose of the post.

To start beating around the bush when our word count is low is definitely not a good idea.