Some Essential Niche And Content Myths Busted

I was always taught when choosing a niche to choose a big niche with big problems and lots of solutions. Despite the fact that that was in the last century I do think that that premise still stands with some provisos. Recently, I have been investigating Google trends and you may find the above diagram interesting.

It just shows that whilst there are a lot of people interested in digital marketing there are far more people interested in nutrition. In fact, it could be argued that everybody is interested in nutrition. It also could be argued that everybody wants to earn more money, but how many people go so far as to do anything about it. Equally, a lot of people who don't care about nutrition won't even look at it but then they won't be in these figures at all.

I started researching nutrition because of my new blog which I mentioned here I am absolutely shocked at that result. Whilst I do have several blogs about healthy nutrition, vegetarianism, veganism and organic eating I would have considered a lot more. The lesson I have learnt from this is to keep doing research because things do change.

Writing Powerful Headlines

whilst everybody tells you this very few people tell you how to do it. I can only tell you what has worked for me consistently over the last 20 years.

1. Putting a number in the headline or using a negative. By this I mean "11 Best ways to achieve change today. Don't buy product X until you read this. Don't ask me why but when I write with an odd number I get a higher reader rate. From the top of the head and with nothing to back this up,I would suggest it adds to the quirkiness. If any of you have a more scientific explanation please feel free to share
2. I have found that headlines which contain words which are spelt differently in American and British English have a lower reader rate. I therefore avoid writing a headline with the word colour in it or color.
3. Avoid headlines that have words with multiple meanings. This just adds to confusion especially if English isn't your reader's first language
4. I have also found the headlines work best when they have six or seven words in, again seven is an odd number seems to work best! You may notice that the title of this has got seven words in it, although to be fair I don't spend as much time crafting a headline here

Creating Great Content

My number one recommendation here is that you write content that is useful for the whole of the year and for years to come. That doesn't mean I don't write about trending content such as Christmas gifts or holiday ideas, but when I do I make sure it's not applicable to just one year.

The reason for this is that it takes a lot of time and effort to create good authority content and you want it to be relevant for as long as possible

.This is an example of great content
It is applicable anywhere in the world,it can be shared across niche is because it is just as valuable for people who want a more sustainable lifestyle.

Creating Consistent ContentTo be fair I think this is more important than great content. It was certainly a factor I

underestimated when I started blogging. It was only when I started writing content every day new blogs that I realised how powerful consistency was. I do understand, that the majority of people haven't got the time to post an article every day. However, that doesn't stop you being consistent with your posts.

If you post one article a week then post it every week on the same day and at the same time, if you don't think this makes any difference try for yourself and see what happens.

Using Organic Traffic

Blogging is important for SEO if you want to increase visits to your website. But, if you are already posting valuable content, it might benefit you to go back and update that content, especially if after a little while, you want to give certain posts a boost.You may want to revisit all posts when you learn something new.

Blog post traffic is compounding, which means it gains organic results over time. This is why updating posts are important. This gives you more reads, more recognition, and hopefully more loyal subscribers which will become customers.