Intellectual Property: Better Safe Than Sorry

byTeboho9

1K followers

5 years ago

My Wealthy Affiliate Blog Post of 20/07/2020, entitled "SEO Success, But ...", bears reference.

I am hereby providing a follow up about the tradename dilemma that I found myself inadvertently faced with. I had also discussed the issue privately with various people. I am sorry - maybe I am too anxious. But despite the overwhelming opinion that my said article would not put me in any tug-of-war, just over three weeks ago, I changed the title of the article.

Let us recap what had happened (names and title have been changed):

I am planning an article for my website.

I have a good idea what I want to write about, say, Wealthy Affiliate.

I do my keyword research on Jaaxy.com

I fancy the title "Wealthy Affiliate Is Absolutely Awesome". But Jaaxy tells me there is high competition for "absolutely awesome".

Jaaxy suggests "really awesome" has a low competition, with good traffic still.

So I go on and use Site Content to write and publish the article "Wealthy Affiliate Is Really Awesome".

Two days later, the article is at Number 1 on all the major search engines.

But then I soon realise that at Number 2 on Page 1, is the main article of a United States company called "Really Awesome" (reallyawesome.co.us)

Presumably, reallyawesome.co.us has been dislodged from the Number 1 spot by my article.

This really caused me a lot of unease, given all the legal trouble in the world in the past two to three decades. So, just over three weeks ago, I decided to play it safe and revisit Jaaxy.com

Jaaxy indicated that "simply awesome" is still low competition, good traffic. And I searched - there is no company called "Simply Awesome" online. (Once near-bitten, twice shy!)

So I changed the title of my article to "Wealthy Affiliate Is Simply Awesome", using WordPress.

The newly titled article took maybe 4 days to reach Number 1 of all the search engines:

And over the past three weeks, the article has remained steadfast at Number 1, on all the engines:

A few days ago, I happened to search once more about the company, "Really Awesome". Now, not only is this company big locally as I had sensed, but it's got branches THROUGHOUT the United States! And who knows, it could have presence in other countries!

I feel like I made the right decision to change the title of my article. I am safe. And the new title is fortunately cruising high.

I however noticed recently that the old title is still at Number 1, ahead of "Really Awesome" (reallyawesome.co.us), who have published a new promo for a range of their goods. This is beyond me, and is absolutely not my fault! I am at peace and tranquility ...