Strange Keyword Tool Search Results
Published on June 5, 2017
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The WA Keyword Tool sometimes gives results that puzzle me and I haven't been able to find an explanation, so I'm writing this to show what I see and ask what is going on.
Sometimes I will find the number of searches & traffic returned for a long tail keyword to be exactly the same as the number of searches & traffic for a much shorter keyword.
The QSR and other numbers for both keywords appear to be correct, and I believe that the number of searches & traffic for the short keyword are correct. It appears to me that the searches & traffic for the long tail keyword are incorrect for some reason.
All of my examples today use the word "what" or "what is a" to make the long tail. In the past I've also seen it with "how to", but I was unable to duplicate those results today using the same keyword that caused it back in December.
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Here are three pairs of examples and you can see where I've added the QSR for each.
I've seen this many times and even with search results in the 1000's, which seemed correct for the short keyword but impossible for the long tail keyword.
Can anyone explain what is happening?
Thanks,
Steve
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