Free Headline Analysis

Last Update: August 27, 2014

Hi Everyone!

I came across a very interesting tool to use for helping to get your readers reading your pages/post.

It's called Emotional Marketing Value (EMV).

The Advanced Marketing Institute's Headline Analyzer calculates the Emotional Marketing Value (EMV) of a headline.

Meaning This handy little tool promises to tell you how “emotional” your headline is by counting the number of emotional words that are used in the phrase.

The headline analyzer is easy to use and FREE. Simply copy/paste your headline into the box and will give you a calculated score of your headline’s EMV Score.

Here’s how the headlines analyzer works:

To put that in perspective, the English language contains approximately 20% EMV words.

And for comparison, most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.

A perfect score would be 100%, but that is rare unless your headline is less than five words.

Here is the link:

Check it out and try it out.

Join the Discussion
Write something…
Recent messages
MMcConnell Premium
Thank you Stephanie
StephanieB Premium
It's a pleasure. Wanted to write it as a training topic with more on it, but is not 3 months here yet. You will get higher score using Why and How. Instead of using I and Me, use You and add a feeling to it, like help, make you better and so on. Enjoy!
kleblanc13 Premium
lyra Premium
Wow so cool, thanks for the info!
CarlaIves Premium
Thanks, Stephanie!