Cane Toads and Content

In June 1935, the Bureau of Sugar Experiment Stations introduced Rhinella Marina, the Cane Toad, from Hawaii, in an effort to control the native grey-backed cane beetle. The beetles were causing major devastation to the sugar cane crops and something needed to be done.

The Cane Toad has since become a highly successful species. So much so that they are now a massive problem in Australia.

There are humane ways of euthanazing these toads and there are other ways (which I personally find abhorrent), such as golf clubs and baseball bats!

During the summer months - especially here in Queensland - they come out in their droves every night and so it becomes a nightly chore to go around catching them. I usually put them in a bag and then into a freezer, where they will naturally go into a state of estivation and then progress into a coma and die. I'm told that this is the most humane way of getting rid of them.

But what do cane toads and content have in common, other than the fact that they both start with the letter 'C'?

Probably not much, but I do draw some parallel here:

• Despite all the ambient pressures, they continue to grow in numbers. As entrepreneurs in an online world, we are all faced with mounting pressures, yet we need to continue our efforts in creating more and more content.
• Cane toads are successful because they have learned to adapt. Their diet varies tremendously, from insects to birds and everything in between. Similarly, in content writing, we need to learn to adapt to our audience in order to keep them engaged.
• Cane toads get massive amounts of traffic. That is to say, huge efforts are being made to address them and the problems they are causing. Likewise, it is only the quality of our content which will yield good traffic. Admittedly, though, our content should be recognized for the right reasons, unlike this feral pest!

I'm pretty sure there are many more analogies which can be drawn here but I'm sure you get the gist of my message.

Keep on writing quality content!