Daily Facts - Day #53: The mind blowing 1 trillion dollar brain bending market

bysmartketeer

6.8K followers

6 years ago

I've already mentioned the nootropics niche in one of my previous blogs ....

With those staggering numbers in my mind I've decided to take a closer look ...

And here's the result ...

So ...

Nootropics ... What they are?

Simply put, nootroopics are drugs, supplements or other substances that enhance cognitive function like creativity, memory, motivation and logic.

And as I already said, it's a niche that's full of emotionally driven customers interested in increasing their potential in their jobs, to decrease stress and handle pressure, to improve memory, etc.

The target segment is huge: students, high pressure careers, scientists, biohackers, etc, etc

And believe me, they are more than ready to pump their cash into solutions for their "problems" ...

And I'm talking about a steady, continuous demand! Here's the Google Trend graph:

With that having said, let's see some facts ...

According to Statista ...

• It's part of a $1 trillion dollar drug industry.

• The US share of the above is 44.5%!

• The projected global spending on drug is estimated to be $1.4 trillion by 2020!

• The growth is expected to be 10% per year!

And according to several sources ...

• 20% of US students are taking some sort of nootropoics.

• 7% of US students that have taken nootropics at least once.

• 25% of US students that have been asked to use nootropics.

• 30% of US students that admit to selling nootropics to other students.

• The majority of the people using nootropics are with families having an annual income of less than $20,000, then next rank is for families having annual income over than $75,000.

And the available sub-niches are almost endless ... Just a few examples: nootropic alternatives, nootropic herbs, smart drugs, brain supplements, cognitive enhancement, memory games, brain function tests, brain excersises, stress management, anger management, mood enhancement, anti-fatigue solutions, creativity boost, etc, etc.

And no wonder, there are hundreds of good affiliate products to promote. I've found 143 results only on Amazon ...

The cherry on the top: there are countless valuable marketing avenues that can be easily leveraged by any affiliate marketer. There are focus groups, online forums, topic centered communities, social media channels, etc interested in problems like stress management, anger management, cognitive enhancement, job performance etc.

My conclusion

Nootropic is part of an industry that is estimated to contribute more than $1 billion per year.

There is double digit growth in the industry each year.

This is a stable and highly profitable market.

There are dozens of well-narrowed sub-niches.

There's an endless array of new content topics and ideas.

People are passionate about this topic and more importantly, they are ready to spend money.

Long story short, I'd say that the nootropics niche is definitely worthy of your attention ...

Do you agree?