Daily Facts - Day #37: Billion dollar niches - Guns & safety
This wasn't a surprise ... Unfortunately ...
Handguns, rifles, and other firearms make up a huge market that claims more than $13 billion in revenue every single year.
Some enthusiasts own guns simply because they love shooting them, but most purchases in the gun industry are made based solely on emotion.
Which means you have plenty of room to make money, if you’re able to deliver solutions to the problems that gun owners are having.
And the number are staggering ... According to BrandBuilders ...
- Each year, more than 3.4 million firearms are manufactured and sold.
- Industry growth is expected to maintain an even keel at 4% per year!
- More than 33% of all households in the US own a firearm.
- 75 million adults currently own a firearm, with 40 million more planning to purchase one in the near future!
- Sales surge any time there is major news released of a shooting or terrorism related event.
- The market is primarily made up of people aged 50-64, with the secondary market being made up of people aged 30-49.
- 40% of people in the market make more than $50,000 per year.
So yes ... Gun ownership numbers are rising rapidly, especially as the world continues to evolve into the unknown.
I admit ... You may not necessarily be able to build a business around directly selling firearms ...
But, there are still plenty of opportunities for you to make money in this very lucrative industry.
A large portion of the market purchases a firearm for personal protection, while hunters and enthusiasts make up an equal portion of the people that purchase a firearm or related gear every year.
Personal protection consumers have very different goals than firearms enthusiasts and hunters do, so you’ll need to understand each of the sub-markets inside the industry, and identify which one is most closely related to your business’ goals and what you’re attempting to sell or promote.
Your thoughts?
Recent Comments
55
My first niche happens to be on all knives. I heave heard that also has a big interest. I think another area would sling shots, wrist rockets, bb guns, pellet guns and maybe even paint ball guns.
Brian E.
Some interesting charts and data on gun imports
https://www.bloomberg.com/graphics/2018-us-gun-imports/
You just keep doing Zsolt, post after post. Thanks again 😀
Blessings ~ Frank & Tina (free4life)
I totally support the second amendment even though I hate guns haha I don't want them around me, but I'd be happy to sell them to other folks! Plus all my brothers have enough guns to keep me safe if the crap hits the fan.
Hi Zed.
Those numbers are staggering. The numbers has sparked an idea. I will keep you posted if I decide to run with the new idea. Thank you again for another wonderful post.
Best Wishes My Friend,
Dana
I wrote an article about shooting safety glasses not too long ago since my niche is in eyewear. There are so many accessories out there you can build websites around.
Yes it is huge, my family and I just purchased some as well as attending gun safety training (the kids as well!). Very true on the market...so big now.
Huge market potential. Must have many various sub-niches available, as you already point out. Seems like the markets would tend to be geographically clustered of course, USA, Turkey, etc. Here in the UK people can own handguns but it's not like the market in the USA, for example.
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I can't believe I haven't thought about it until I just read this thank you so much for sharing This seems like a perfect niche to get into for me.
This is amazing thanks again for sharing!
Happy to help :)
Godspeed!