that is a great idea. I will implement that right away.

I'd also like to hear this. I feel like it's a lot to ask though, I think I've already learned a lot from this one post!

I do have a question for you, if you don't mind. You mention that you look at just one daily report. What type of report are your viewing? In the past, I've viewed so many different things in one day it makes my head spin. Are you simply using the Google analytics?

Nope, I don't mind at all. In fact, I like that you are taking the idea and using it, that validates the point of me sharing it.

The daily report that I am viewing is just for internal metrics. I don't review analytics every day, I check them on a weekly basis unless there is a big jump in traffic or revenue. The information that I am looking at is only for process tracking and quality assurance. I have learned that money is a side effect of value, so my obsession is providing the most value possible...which is what the report tells me, if our quality where it should be. Make sense?

That definitely makes sense, and I've learned the same thing when it comes to Internet content. People don't want to stick around on a site with crap content that they can't trust. But, how do you get a report that tracks your quality?

You have to spend time developing a quality assurance process. The report is basically a summary view of all the checks and rechecks (almost nothing is checked just once) that are required for our daily routine. Seeing it let's me know at a glance whether things are ok or not.

I guess what I'm not following is what exactly it is that you're checking for quality. Are you going over your content? I'm just not sure how you would know if something is wrong with the content (other than grammar and spelling) Sorry for the questions. I'm just learning!

Here is an example. I have learned that the title and the first paragraph are the two most crucial elements when it comes to getting a reader to read your whole article. So, because of this, I have a process that checks the intro paragraph (what we call the first paragraph) and the last paragraph for quality.

A good intro:

- Gives a clear idea of what the following article is about
- Gives examples of what the reader is about to learn
- Illustrates a benefit the reader will receive from the article

A good conclusion:

- Reminds the reader of the article's main topic
- Provides examples of what the reader just learned
- Gives the reader an idea of what they can now do with this information

So for every article that we produce, a specific team member will look at these exact elements and determine if they match this standard. If they do, the article passes, if they don't, the article is flagged and someone is tasked to fix this issue.

At this point in my business, I am not involved in any of those steps. What I end up seeing is the summary of the process, which tells me how the various QA checks went and how much work was produced. If I want to spot check, I can open up some articles to see how things look.

I will make a blog post in a moment that outlines what all goes into an article, so you can see the level of detail and then it will make more sense as to why I have QA processes to track all of this.

Okay, I got it. This is very helpful thank you for taking the time to explain it to me. I really appreciate it.

Thanks, its all about getting targeted traffic to your pages, at least that's what I have experienced.

The traffic comes from a mix of sources, but when a site is starting out, very little of the traffic is going to come from the search engines. For these sites, most of the traffic is coming from Facebook and other social media sites.

Thanks for sharing :). I am trying to build a niche website myself and want to get traffic from sources other than search engines since it is never predictable. Just another quick question...Do you use a pre-established Facebook account for sending traffic? Or is it a new account just for your websites. And if so, how did you get followers?

Thanks for sharing :). - you are welcome!

> Do you use a pre-established Facebook account for sending traffic?

I actually do several things:

1. I make sure that we produce engaging content, so that when I share it via any Facebook or social networking account, it appeals to people. This starts with the titles of the articles, since that is what catches their attention first.

2. I have a twitter account created for every new website, and when we launch the site, we pre-load 5-10 days of informative/educational tweets into the account.

3. I share the content via existing FB accounts and we use social bookmarking sites such as socialadr.com extensively to get our links and content exposed.

4. The primary focus of all of my sites is to build a list. This fits right in with my primary goal, to provide value. We get very good optin rates for the sites since we focus on providing excellent content. When someone opts in, we are basically sending them more useful content on a regular basis, which is something that they appreciate.

5. I cross promote my lists. When we launch a new site, I use the lists from existing sites to promote the new site, which almost always results in new sites making money the first day that they are launched.

Make sense? If not, please let me know.

Sheryl - I've been reading more and more that backlinks don't really matter. What is your take on this. Do you find socialadr useful? Are you getting good results with the service?

Thanks for the information. I'm finding this very helpful.