The Lost and Found System : How I’m Selling Books Organically Using Wealthy Affiliate

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864 followers

Morning All,

So I have been flat out trucking writing content and books. I just thought I’d jump in and drop a blog here because this might help a few authors out there who are struggling right now. or help someone looking to find there way in the online world to earning.


A lot of writers I’ve talked to are in the same boat they’ve got stories, passion, and talent… but not a big pocket to pay some “guru” to turn them into a bestseller.

And that’s where I come in.
Because my whole drive online right now is to show people especially authors that you can do this using just a Wealthy Affiliate membership and a handful of free platforms around it. You don’t need fancy ads, you don’t need a $10,000 marketing package… you just need to understand how to build, connect, and promote organically.

My Core Tools

My core tools

Here’s what I personally use every single day:

  1. Wealthy Affiliate (WA):
    My home base. I use it for hosting, SEO training, website building, and all the education that comes with it. Everything I know about blogging, traffic, and organic marketing started here.
  2. My Blog:
    When I write about a book, I don’t just describe it I build curiosity around it. I write blogs that make people feel something, that get them talking. By the time they hit the little call-to-action at the bottom, they’re already ready to buy.
  3. Facebook, Instagram, Pinterest, and X (in that order):
    These four platforms run my whole marketing engine.
    • Facebook is where I build community and engagement.
    • Pinterest drives long-term SEO traffic to my site.
    • Instagram gives me visuals and story posts.
    • X (Twitter) helps with reach, quick updates, and exposure.

Each platform plays a role and together, they turn one book into weeks of content.

How I Turn One Book Into a Full Day of Content

daily content

Let’s say I’ve got a new book coming out.
Here’s what a day looks like when I’m promoting it organically:

  • Morning: A thought or question pulled right from the book.
  • Midday: A quote or image that teases the story.
  • Afternoon: A poll or question to drive comments.
  • Evening: A post that links to the blog about that book.

I’m not dropping links all day I’m driving conversation.
The goal is to get people curious enough to go check your site or search you out. That’s how you build trust and warm traffic.

Other Free Platforms I Use

Besides social media, here are some overlooked gems:

  • Goodreads:
    Free to join, and you can link it directly to your Amazon author account. People who live on Goodreads want to read. I’m just starting to blog there too, and it’s worth it.
  • Facebook Book Groups:
    Find groups that allow promo posts. But don’t just drop your link post value. Share your cover update, ask for feedback, talk about your process. That human angle sells more than any ad ever will.

KDP’s Hidden Power (Free Promotions + KDP Reads)

If you’re self-published on Amazon KDP, you’ve already got a powerhouse tool sitting in front of you you just need to use it right.

Here’s what I mean:

  • When your book is enrolled in KDP Select, Amazon gives you 5 free promotion days every 90 days.
  • Use those days like ads because that’s exactly what they are.
    Amazon promotes your book for free to readers inside Kindle Unlimited.
  • Every page read earns you a small royalty (anywhere from $0.02–$0.18 a page).
  • Readers get hooked, and reviews start rolling in naturally.
Important: Don’t ever buy reviews.
Amazon cross-checks reviews against verified purchases and KDP reads. You’ll get banned fast. Let the reviews come naturally through your free promo periods.

Real Numbers From My Own Experience

Just to show what’s possible:

  • One of my books sold 12 copies in a single day from a free promo.

And here’s the kicker:
I’ve sold every single book I’ve ever written all 14 of them using this exact method. No ads. No gurus. Just consistency.

Nine Free Ways to Promote Your Book

Let’s recap the full list of tools and strategies:

  1. Wealthy Affiliate – hosting, SEO, training, blogging, A must have
  2. Facebook – community + engagement
  3. Pinterest – long-term search traffic
  4. Instagram – visual storytelling
  5. X (Twitter) – quick reach
  6. Goodreads – book discovery + linking
  7. KDP Free Promos – free eyes on your content
  8. KDP SEO (keywords & categories) – optimize your listings
  9. Amazon Author Page – your official hub

That’s nine completely free ways to promote your books and all of them work together like gears in an engine.

The Lost and Found System

I call this method my Lost and Found System.
Because your book is lost out there in a sea of millions and your job is to get people to find it.

Here’s how it works:

1. Content ➜ Blog ➜ Product.
Everything starts with one great blog. That blog drives readers to your product your book.

2. Rotate your content.
Use the same story angles across your platforms but tailor the visuals and timing to each audience.

3. Keep people engaged.
Ask questions. Tell stories. Be human. The more you talk with people instead of at them, the faster your name grows.

How Wealthy Affiliate Fits Into All This

Wealthy Affiliate doesn’t just give me tools it gives me a system.
I host my websites here, I learn SEO here, and I blog here. It’s my online headquarters for everything I do.

This platform taught me how to:

  • Write SEO-ready blogs that rank on Google
  • Build pages that convert without hard selling
  • Track what’s working and what’s not
  • Use my own story to attract the right audience

And it’s affordable.
That’s what blows my mind the most authors pay thousands to “book coaches” when a WA membership can teach you everything they’re charging for.

Building a Plan B That Works

When I started doing this, I told myself I’d give it a year.
And guess what I’ve made organic sales for 11 months straight.
That’s what matters to me. Not the amount the consistency.

I call it building a Plan B.
Because if I can earn money while I’m out trucking all day, anyone can.

If you stick with it, test, rotate, and keep learning, this will work.
WA gives you the blueprint. The rest is your effort, your creativity, and your persistence.

Final Thoughts

Don’t chase trends build foundations.
You don’t need to be the loudest. You need to be the most consistent.

Talk about your books.
Blog about them.
Build curiosity.
Be proud of what you’ve created.

Because if you care enough to show up every day even when nobody’s watching the algorithm will start to notice you.

This is real. This is possible.
And this is why I’m here to show that with nothing but a membership to Wealthy Affiliate, you can build a real, living, breathing author business.

More blogs to come with FB Numbers, Pinterest numbers, and a whole lot more, Have a great day now I'm off trucking.

See you at the top.

Shawn

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Recent Comments

21

I believe in you Shawn, you've done amazing work and are an inspiration!
😀👍

Meadow, big thanks for that really means a lot. I’m just out here learning as I go and trying to keep the wheels turning both on the road and online. Comments like yours remind me why I keep showing up. Appreciate the support, my friend.
Shawn

It's amazing how much you get done even after you've been driving a truck so much!

You know I'm not sure how I do it a lot of very long days but its great people like you that help me push through so thank you for that .

1

We support each other! It’s important. 🤩🤩

Shawn, You Are My Guru!

This is exactly the direction I have been heading but didn't know How to do what, or what to do how.

Thank You. Anytime I use this, or any of your material, and even anyone else's material. you and the other authors are going to be credited and linked to.

Man, you have set me on Fire! 🎃👍🐲👍🎃

I am going to be posting something tomorrow, maybe in the evening. It will be linked to something on my Substack account. You might like it. I just don't know how to link it without it being Self-promotion.

JD

JD, big thanks for reading, my friend. I’m just like you learning as I go and figuring it out one mile at a time. Hearing that it fired you up like that really means a lot. I’m on call tomorrow, but I’ll be in and out, and I’ve got a few blogs coming out too. We all grow together. Keep that fire going looking forward to reading yours.let me know and I'll check it out
Shawn

1

Working on it Shawn. You are welcome, buddy.

Happy FRISatSu Halloween! 🎃👍🎃👍🎃

JD

Haha I like that FRISatSu Halloween has officially become a thing now!
Hope the weekend’s treating you right, JD, spooky vibes and good times all around

1

It didn't at first, Shawn.

It woke me up at 4 am. I got some work done, fixed breakfast for me and dad, ran an errand and came home and crashed. I have only been up again since 2 pm.

I have more work to do, but don't really fell like it. I just want to vegetate with truly scary TV.

🎃👍🎃👍🎃

JD

sometimes that's the best way to recharge my friend.

1

yeah. I watched two old Vincent Price movies, then went to bed.

I decided I am going to take today, and maybe tomorrow off. Get back to work Monday.

JD

Thanks for the guide and for sharing.
Your consistency is something to strive for.
Most encouraging information from one who is doing it everyday.
Sami

Agreed!

1

Thanks so much, Sami, I really appreciate that. It means more than you know. I’m always juggling trucking life with building online, and some days it feels like I’m chasing the clock. But hearing words like yours keeps the fire going. Grateful for the support just got back in and finally catching up here!
Shawn

1

Thanks for your post. I may use some of your ideas. I haven’t tried kindle select but may

1

Hey mark, glad you like it feel free to use it. I alway add my books to kindle helps move the needle on the slow times. And hopefully kindle can give you some sales
Shawn

1

Thanks for this info Shawn, My books are selling sporadically, but you have opened my eyes on other ways to promote them.

Larry

1

Hey Larry No worries, I’m glad it could help And hopefully bring you some sales
Shawn

2

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