CHECKLIST: 7 Tips for Posting on Social Media
Consistently cultivating engagement on social media is no easy task—but when done right it can drive a significant amount of traffic to your website and allow you to acquire new customers. This checklist has 7 tips for posting on social media that will help you increase engagement across your social media platforms.
1. Keep you Social Media text / post short and simple
- Twitter: 71 – 100 characters
- Facebook: 40 – 119 characters
- Google+: less than 60 characters per headline
2. Include a Link with Every Social Media Post
Ensure the link is relevant
3. Include an Image with Every Social Media Post
4. Be Social on Your Social Media Networks
- Respond to mentions
- Follow or like your engaged followers
- Like posts from your engaged followers
- Monitor hashtags
- Participate in relevant conversations
5. Identify and Follow Influencers in Your Industry
6. Reuse and Recycle Your Social Media Posts
- Re-write the post using different messaging
- Include a different hashtag
- Use a different call to action
- Include a different mention
- Experiment with the time of days and days of week you share your post
7. Post Consistently and Diversify Your Offering
- Use the right social media channel for the type of content
- Post a mix of promotional, conversational, and personal posts
- Post regularly and consistently
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A question:
On Medium after writing a post, you are invited to share it on SM just as it is. Is this a good thing or will the search engines object to it?
This article is eight years old; things may have changed by then. For example, Goolge+ is no longer there...
However I find this article it may be of use to you
https://medium.com/@brideinreverse/how-to-use-social-media-to-promote-your-writing-on-medium-50ba382e2e4a
You can always repurpose content and change it to suit the platform or your objectives and what you hope it achieves.
For repurposing, you may want to check Jay's live webinars in the classes tab or the magnifying glass top menu.