Put all your eggs in ONE basket!

Last Update: July 13, 2019

One of the richest man of all time said, “Put all of your eggs in 1 basket, then watch that basket.”

I think many people who start an online business should remember that wisdom.

Way too many beginners start like this,

“I’ll create 3 websites and try to make all of them successful at the same time.”

The result?

None of the websites is doing well and a person quits because “nothing seems to work”.

In short, he doesn’t only make mistakes on one of his websites but he makes all the same mistakes on all 3 websites.

Is there a better strategy?

Build only 1 website (at the beginning) and make it successful. You will make the mistakes only once instead of thrice.?

Later on, when your website is doing well and generating you income, you can create a new website if you want.

But you might not even want.

1 or 2 websites?

Let’s say that one website is making you $2,000/month.

Is it easier to take another website from 0 to $2,000/month or this current site from $2,000/month to $4,000/month?

The latter option is a million times easier in most cases.

If you take a look at the most successful people on the planet, they all focused on one thing.

  • Michael Jordan became successful by playing basketball, you’ll never see him playing a piano.
  • Bill Gates became successful with computers, you don’t see pictures of him lifting heavy weights.
  • Tiger Woods became successful playing golf, you don’t see him singing..

If you want to become very good at something or succeed in one industry, you must focus.

This is especially important at the beginning when you are learning something new.

You don’t want to try to learn 10 things at the same time. Focusing on one thing is much better.

I remember what helped me to get first breakthroughs online. It was this strategy:

“Publish every single day at least one post on my website. All the other tasks are secondary.”

And that same strategy has worked also for many other people.

It’s simple and focused.

Now I am using a bit different strategy but that example illustrates you the power of focus.

All the best!

Roope “put all your eggs in one basket” Kiuttu

PS. Are you focusing on too many things?

Should you narrow down your focus on one thing only to make sure you’ll succeed?

Let me know in the comments below!

PPS. Of course, there is also "another side of the coin". But that's a topic for another article :)

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Affilime Premium
I agree with your sentiment. New people lose focus and should just create one website and get it working before they move on.

However, I have been doing this for awhile, what I do is create a website around a niche. Use a wordpress plugin to clone the website, so the websites look identical, rewrite the sales page (Home Page), delete articles and add new articles (about ten to twenty), then I target different keywords with the new websites using an SEO plugin...then let Google pick up my websites.

Saves so much time...
FKelso Premium
I'm afraid I have two baskets. I'd decided to focus on just my one site just to make sure it would do well. Then the SAC came along, and I could not use my entrepreneurial site for WA. So, started a second site.

Actually, it is working pretty well. I've set up a rigid schedule of posting to my niche site every 3 days. The WA site gets fit in between. It is not easy, but it is working.
ophyax Premium
Hmm... I was very good at theoretical particle physics research, and math more generally. What am I doing online??

Most of us aren't particularly suited for online work, it's quite far from what we've evolved to do and be as humans, but at the same time, it can also seem like the best option.

That said, I agree with the general principle of putting all eggs in one basket to be the most effective, even if it's the wrong basket.

If it's the wrong basket, one will discover faster that this is the case, and be able to move in a better direction sooner.
Calh60 Premium
Hi Roope, the problem for me is finding the time to work on my business consistently because of full-time work and other family obligations. Just when I get going good on research and writing something pops up interfering.

I agree with you, get that site going and then scale it up.

Thanks for the post!
yunguns321 Premium
Just remember, it's not a sprint. It's a long race and you will get to the finish line if you persist, no matter how long it takes.
denkweise Premium
I agree with your philosophy of focus, but I don't believe everyone is that limited.

Eric Thomas Wrote Books, and is a great public speaker.

Brian May of the band Queen is a Songwriter, Music Player, and has a Ph.D in astrophysics.

I think the problem is when people are at work, their mind is at home, and when they're home their mind is at work.

So for such a person who has a mind that wanders I think focusing on a single thing is best.

But we're affiliates, we have to understand affiliate marketing and our niche. If your niche is computers, you need to understand affiliate marketing and computers.

Though I agree 100% on the importance of focus I still believe we can have numerous talents. Though I wouldn't try to learn them all at once.

Great post!
RoopeKiuttu Premium
Yes. Public speaking and writing go well hand in hand.

Also singing and playing instruments.

However, let's say that someone plays a guitar, piano, drums, a few other instruments and sings (I know personally many people who do).

What if such persons would have focused all their time, money and energy on just 1 instrument instead of trying to learn all 5. I guess they would have been much better at it and achieved a greater success in most cases.
lynnsam61 Premium
Focussing on one site definitely makes it easier not to get distracted. I'm guessing the other side of the coin is that if the business isn't a success then you have nothing. I have always been able to count on other revenue streams its been easy for me to stick to just one internet business.

Teodor7 Premium
Great post! I must say, as a beginner, sometimes I have a though about creating more sites, but I ignore them, because I don't want to get distracted with other ideas right now. I think the best time to start making another website is when your first one is already doing good, and you just need to maintain it and create content once or twice a week.
scottyb2good Premium
Hey Roope.
If anyone had to learn this it's ME. We learn a lot from our Famous Celebrities. They are famous from the very Point You are Making Here. Good Article. I have 12 SItes that I need to Only Focus on One ! Had a little success from my old D.J. site. On to my Health Site. I am using Kyle's Year long bootcamp tasks to Vegas for my Health Site. YES ! I was chosen. Still forging ahead..........Scotty B ♫
J-KWest Premium
You nailed it my friend. This was one of my biggest mistakes early on.

And, on top of multiple websites, many of us start chasing multiple strategies to grow those websites.

I like that you pointed out your primary goal was publishing one post a day for your (one) website. With solid keyword research, that's what it really boils down to.

All other tasks (until you have solid traffic numbers) are as you say, secondary. In some cases, shouldn't even be on your radar :-)

Thanks for a great post Roope,

Amelita Premium
It is kind of funny the fact that in considering one websites revenue, we are to "not put all our eggs in one basket" yet we should focus on one website and essentially, "put all our eggs in one basket"
I like this post and it sends an important message for newbie WA members :) and some not so new members.

All the best to you
RoopeKiuttu Premium
Yeah, when it comes to attracting traffic, it may be better to use 2-3 channels than just 1 because of the risk management.

If 1 traffic sources for example Google SEO collapses, you'll still have the other one.

That being said, focusing very strongly on one traffic source might not be a bad idea in many cases either if one can bear the risk of losing some of that momentarily if something happens.
GlenPalo Premium
Andrew Carnegie's speech about eggs had these sentences as the lead in.

"The concerns which fail are those which have scattered their capital, which means that they have scattered their brains also. They have investments in this, or that, or the other, here, there and everywhere."

Success is about FOCUSING on "one basket."
AlexEvans Premium
Hey Roope, solid post, moving into the online world it can be so easy and tempting in the beginning, to try our hand at everything and try to do it all at once, it can be our undoing in those early phases.

Here at WA, it is so easy to set up a website, the hard thing is to keep that content flowing as you say.

Before we know it we become a generalist, dabbling here and there without any real focus.

Offline, online it is the specialist that becomes successful and makes the money.

Doing one thing and doing it well is the key, and probably the coolest thing about the training here in WA if we follow along it can keep our, wander and creation lust at bay.

If we are not so good at certain aspects, we can go and search out and follow that successful person or group.

We will usually find that the mentor will be doing one thing at a time and doing it well.

Thanks for the reminder, Roope, much appreciated.
sammy954 Premium
Thanks for the info A Post a day will keep the doctor away
Dave48 Premium
I agree that you should focus on one thing at a time. You are alsao right on the mark about trying to write one page opr post a day.
Locuck Premium
Great read thanks for the advice, i will try to remember this going forward.
derekmarshal Premium
Incredibly true. People get too excited with the new skill they have learned in blogging/site building and want to run off and start another, and then another, and even more.

Most, (not all) have either no focus or are not treating the sites they are building as a business.

You really have to ask the question. If you have just started a physical business like a shop or restaurant for the first time ever would you all of sudden start 2/3/4 more within a matter of months?.

We are constantly hearing "online is no different than offline" due to the time and dedication it takes to build a business online and the fruit of our labour to mature.

Some even repeat those very words yet don't act in a congruent manner.

As Jay puts it, it is far better to lay it on thick on one site than to spread yourself thin across several.
RoopeKiuttu Premium
Great reminder that people wouldn't probably start 2-4 physical businesses either at the beginning at the same time. In the same way, it doesn't make sense to start too many at the beginning online.
MikeAdkins Premium
As always superb information put in an entertaining and enjoyable way. Thank you so much. Kind regards Mike
RoopeKiuttu Premium
Thank you for reading Mike! :)
NicholaJames Premium
Hi Roope,

Thanks for the great post that illustrates the importance of being focused! Much success to you!

Kind regards,
RoopeKiuttu Premium
Focus is power! 💪
Aria-Len Premium
This has always been my problem in the past. One of the reasons I have been here a year and only have 7 posts on my current site is because I was chasing too many ideas at once.

The second reason is because I wasn't choosing a niche I was passionate about and I ended up hating all the writing I had to do about things I didn't have a passion for.

We learn from our mistakes, but you're right, we shouldn't be making the same mistakes at the same time! Being a website owner is hard enough when you're first starting... let's not make this harder than it needs to be, right?
RoopeKiuttu Premium
Absoulutely correct! Thanks for sharing Ana!
RuthlynB Premium
Great advice Thanks I am considering another website but I had decided to wait until this one is successful. so I am happy for the validation.
RoopeKiuttu Premium
Yeah, definitely stick with the one you have especially if you are enjoying the niche. Then you don't need to repeat the same mistakes with 2 sites if you just focus on 1 at the beginning.
Jadatherapy Premium
Thank you for sharing this valuable lesson. Much appreciated

Yes I fell into that trap of trying too many things at once.

But then I saw the light with the SAC and now I am focusing on one website and love seeing the growth month by month.

Get good at one website, make it brilliant and then duplicate is needed. YAY.

Have a great day

RoopeKiuttu Premium
Happy to hear that you're making progress with Super Affiliate Challenge. Therefore, I expect to meet you in Vegas one day :)
Jadatherapy Premium
Yep that is the plan. lol

adreyna Premium
Great advice! It is important to master one thing well before moving on to the next. Very motivating quote. :)
RoopeKiuttu Premium
Yes. And in many cases moving to next things isn't even necessary :)
adreyna Premium
How true!
BGauthier1 Premium
thank you it's always a pleasure to read you RoopeKiuttu
RoopeKiuttu Premium
Thank you very much Brian, I appreciate that!
MelWaller Premium
It's an excellent point about focusing on One website first than maybe expanding later. And you see that in some new members goals to have a number of websites going right away.

There are always exceptions, but that is solid advice.

To Our Success!

RoopeKiuttu Premium
Yeah. I believe that the overall success rate of affiliate marketers would go much higher if people would just focus on 1 site instead of many.
Rajick Premium
Hi thanks for sharing this post i love it. One basket!!! That was my problem for years i kept changing ideas over and over again until i realize it didn't do anything for me. Even though i have multiply websites now i still believe in this mentality. My way of handling it all is make time for each and lay one good brick at a time. But hey! it only take one good business right.
RoopeKiuttu Premium
I understand. There are so many interesting things in the world so it's easy to jump from one thing to another.