Follow the rule of 100!

Last Update: May 16, 2019

One evening last year in Chiang Mai I was listening to a successful YouTuber.

He had 100,000's of subscribers = HUGE following. (I don't remember exactly how many. Maybe 300,000 or 400,000.)

He explained about his story on becoming successful on YouTube and gave us tips.

One of his principles stayed in my mind very well. When he was starting out, he used the following principle:

"I didn't expect any significant results until I had posted 100 videos on YouTube."

Think about this.

So many people start a website or a YouTube channel and after 3 posts they say, "Well, this blogging / YouTube / affiliate marketing thing doesn't work. I'll quit!"

That's also how I did initially with my first YouTube channel.

I published 5 videos. Didn't get any views and thought: "YouTube is too competitive! Better to quit now."

Below is a screenshot of the old channel. 5 videos with almost no views and 4 subscribers :D

Obviously, I shouldn't have quit but just kept going!

Or guess how many times I've seen messages like, "Hey, I've already published 5 posts on my brand-new website. Why am I not getting traffic or sales?"

Hmmm... 🤔🤔

What about applying the rule of 100?

It would go something like this:

"Don't expect any significant results until you have published at least 100 posts on your website."

Well, of course you shouldn't take it 100% literally because it's already good to check some . progress earlier.

But there are a few benefits when you are using this:

  1. You set your mind to work for long term. Not for a quick buck.
  2. You are prepared to put in the work to achieve results.
  3. Your website will gain more authority over time.
  4. You'll become a better writer (or better at outsourcing if you do that).
  5. You'll become better at SEO.
  6. Etc. Etc.

There are so many benefits of committing yourself to at least 100 posts / videos before expecting yourself XXX amount of money.

That being said, don't just write for the sake of writing. I probably wrote almost 100 posts in vain at the beginning because I didn't realize that I need to target low competition keywords, make the posts long enough, etc.

Check out my 10-step checklist for writing articles that got me 100 posts on the #1 page of Google.

The Rule of 200

In one of my Vegas posts I mentioned about "the rule of 200" at our chess club. When a new guy came to our chess club, we always said that he needs to lose at least 200 games before he starts winning.

That set an expectation and he didn't give up right away. If he instead started already winning earlier, he was even more excited.

Compared to a situation where a person expects, "I need to start winning right away. If I don't, I will quit."

It's better to have a mentality that you need to keep on putting in the effort and practicing. Then you'll start winning and getting the results.

--

So, Remember always the rule of 100 and remind it for beginners who are anxiously waiting for results and wonder why they didn't become rich with four 500-word blog posts.

Now I have actually around 400 videos on my YouTube channel already.

Much better consistency than with my first channel where I gave up right away after 4 videos, right? ;)

In addition, I'm now upgrading my video quality with a better camera stuff which will also lead to significant growth over time.

I think that it's always important to do the things and don't need to do it perfectly but it's also as important to keep on improving all the time so you don't get stuck on the same level. What do you think?

Are you posting enough content to your website/YouTube channel/email list?

Are you consistent?

Do you also remember to focus on quality?

Let's discuss in the comments below!

All the best!

Roope "Remember the rule of 100" Kiuttu

PS. When you have a yearly membership, save money and more importantly, you'll condition your mind that you are in this for the long term.

Therefore, I highly recommend that you use the yearly memberhip at Wealthy Affiliate and commit yourself to success.

=> Upgrade to the yearly membership here and save $289!

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jghwebbrand Premium
Hi,

This was very helpful information on how to succeed as an online affiliate marketer. The insight you shared should be helpful for all new beginners here at WA.

I agree with your assessment of the rule of 100. Thank you for sharing your experience with the WA community.

Best wishes,
George
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RobFore Premium
Very keen insights and my experience has proven this to be true as well. For the past 30 years we have been involved in various multi-level type of programs and I've found EVERY TIME we were able to personally sponsor or refer 100 new members the business always grew to 100k a year or more. Same when it comes to marketing - 100 posts, 100 videos, 100 days... seems to work out that way for sure. Good stuff.
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EijaJ Premium
Awesome and encouraging post, like always. Thanks Roope!

Persistent is the keyword. I am at the beginning. Your support and the training get me forward. You give so useful tips!

I know, that when I (can) give more time to online business, my development goes faster.

All the best and sunny day,

Eija
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RenNazzy Premium
Thank you so much for this motivation! I've been a premium member now for a month and feel like those 1,000 word count goals are daunting when I can't write that many in one sitting. This is great advice and helps me remember to keep going and that progress is still progress!
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Kiranoppa Premium
Been to Chiang Mai, loved it, and so much good vegetarian Thai food... Eating was the best thing there, lol.

That was a bit off topic, but I still have a way to go to a 100 blog posts, so I´m not giving up anytime soon. Actually, I do n´t plan giving up at all. When I began my website, though, I did n´t realize how many posts you actually need to write.
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LifeRookie Premium
Now I’m a bit ashamed, having 15 posts on my blog and complaining, they are not ranked. Thanks for this slowly but surely to success approach. That is so Nordic ;)
I will lend this approach and develop it to a post on my blog some day, if you are OK with that.
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YumaBloggers Premium
Very nice thread as too many gets their expectations too high before the legwork is complete. My new blog is like 25% there to the first 100 posts and is starting to see some search engine traffic to go with social media and referral traffic. By 100 post I can expect at least 3 times my current results.
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RoopeKiuttu Premium
Great progress Andy!
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OfficialPRAB Premium
Thanks for the checklist included Roope. Great content. I used the link to your training in a few answers today. I know this is great training, it should be part of the first things that people see when they are getting frustrated.

I came back to WA after getting nowhere quick on my own. Only, this time I went straight to Premium. Why? I was frustrated the first time I came to WA because my mindset was the, "if I don't start winning soon, I'll quit."

Happy to say that I came back with the mindset of, "I'm in this to win this & I'm not gonna let a few setbacks keep me from winning."

One sure thing is, You have a valuable gem with the "You have to lose 200 games before you can win."

Thanks, awesome job!!
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RoopeKiuttu Premium
Thanks for sharing, I appreciate it! It's also great to hear that you're committed for the long term
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Zincelement Premium
Thanks for sharing. Recently, I am also studying YOUTUBE. I also feel this thing, no matter what you do, it is a true, firm foundation. Please give yourself more than a year and you will see different results. If we want to have huge changes in three to five days to get different results, we are not gods, this is really unlikely to happen.
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RoopeKiuttu Premium
Yes. Year is already a great time to see results and progress. If one is constantly learning and taking action, some results are guaranteed within a year
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1Summer Premium
Great post and I like your suggestion to follow the "Rule of 100."

It certainly reduces the pressure to publish consistently and lowers the level of anxiety. Of course, this should not serve to dismiss the necessary commitment to grow your business.

But, sometimes life gets in the way and some of us need to accept the detours in our lives that are on a different schedule.

I'm learning it's ok to stop, refuel and then getting back on track, because giving up is never an option.
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Sam-Oa Premium
Dude, thanks for sharing your thoughts, i find them absolutely valuable as i am inspired to do better. i push against all odds at the moment to keep my subscription running from month to month. I'll keep going for the bull's eye until i hit it. one day i'll be able to share my story. but thanks for your content. quite helpful.
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derekmarshal Premium
Chaing Mai!

haha!

Heading there next week matey!

The 100 post thing. I have actually found to be true. You only really start to see results after the first 100 posts. And a nice spike in traffic.

When starting a new site - I have a sweet new 90 challenge I set myself. 90 posts in 90 days. Although usually don't see much in the way of traffic due to being in the sandbox I am well set with a lot of content by the time I do get out of it.

I might see my first sale in that time (niche dependent, but usually, yes!).

By the end of the 90 days?

Well,

I am usually in already in the habit of posting daily!.

------------------------------------
Edit:

Just to add, and if it does help anyone. I have noticed traffic spikes and the following junctures:

Time (assuming posting consistently): 4 months, 6 months, 1 year, 2 years:

Content No Of Posts published: 100, 200, 400.

(again this assuming regular publishing of this posts).

Posting frequency: 15x monthly 30 x and currently noticing major spikes publishing 60x monthly on one site.

I have published as little as 10x - don't do it. traffic is a trickle!.

All of those experimented on new sites.

In short - the more content - the better, but don't forget about quality and really aim to get that 400 post mark. SerpIQ performed a study showed those posting at least 15x monthly (every other day) AND had at least 400 posts on their site experienced 7x more leads than those that didn't.

Also, notably all those that made Vegas Organically have sites larger than 400 posts and post around 15-20x monthly (at least).

Go figure!.
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RoopeKiuttu Premium
Great insights Derek! You must share with me how your Chiang Mai trip went them. I want to hear! :)
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derekmarshal Premium
Yep one month in CM then back to DN!. My travel is getting predictable....
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jeanetteobas Premium
I love this rule! I never thought of it that way, but I can see how this will work. After only 40 posts I already feel like i've learned so much and i've only been here for 3 months.

Thanks so much for sharing this, I will using this rule from now one. Excellent advice.
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Calh60 Premium
Hi Roope, as usual, you've written some great information to ponder. I noticed tonight when I finished the post I was writing I now have two pages of post on my site....woo hoo! I'm almost there right? LOL, no, not really, only 11 posts so far.

I agree, I went yearly at Thanksgiving last year and I think that changed my mindset completely. 1) I don't have to pay anything until later this year. 2) I saved a ton of money going yearly and 3) It gives you the push you need to keep going. None of this, well, at the end of the month I'll just end this.

Thanks for the great post!
Cal
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TDomena Premium
I love your push to go annual because I've seen and experienced the difference in the commitment and effort.

I love your 100 rule. I've seen others go even further. Darren Hardy says it takes two years of persisting with a habit (regardless of what it is) to see drastic results. Malcolm Gladwell says 10,000 hours. I think ultimately, it's about having the view of the long haul, but I agree with you that the long view helps for sure.

What do you think should be the expectation once a person gets to 100 posts or 100 videos? Should it be a monetary expectation or a traffic expectation associated with achieving the rule of 100?
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RoopeKiuttu Premium
At least traffic and some sales as well. If not traffic or sales then there must be something wrong with the content. It's also a good point to evaluate how to improve the content when moving forward. There's already a significant amount of data of what's working and what isn't.
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TDomena Premium
I agree with that.
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Sunshine1972 Premium
Someone in this group had posted this formula which I follow:
200 post x 5 views daily per post = 1000 views daily to the entire site

1000 views daily x 30 days = 30,000 views monthly to the site.

I have about 120 post but I am have only been posting consistently for 3 months.

I am starting to see traffic and using Jaaxy for low competition keywords.
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RoopeKiuttu Premium
Yes, that's a good guideline. However, it also varies A LOT how much traffic each post gets.

For many people 10-20% of the blog posts get the 80 - 90% of the traffic.

And on the YouTube channel 10-20% of the videos get the 80 - 90% of the traffic.
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Sunshine1972 Premium
I used the research strategy outlined in the training and if after about a year or so I can’t get 5 visitors per day to visit each post then that technique is pretty flawed. Just saying.
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Sunshine1972 Premium
And other SEO strategies of course.
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Swangirl Premium
I would not say it is flawed. There are many factors controlling how many visitors go to a particular page each day. Some are:

*The strength of your keywords. This can and does vary every day depending on how many other sites are targeting the same keyword.

*How well your posts are ranked. When some posts rise in ranking they can drag others up with them. Other posts fall in ranking over time if they are not updated.

*The season. The time of year can influence how many people are searching for a specific keyword.

*If you get a penalty on certain posts from Google.

*Changes in the Google ranking algorithm. This also happens on a regular basis and cannot be predicted.

*If and when a post gets passed around on social media giving it a bump in popularity.

There are many more. Therefore, you can't assume you will always get the same number of visitors each day to each post. That is ridiculous. The formula is meant to give you a general idea of how much traffic you can get.
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RoopeKiuttu Premium
yes, good analysis. There are so many factors that affect rankings and traffic.
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Swangirl Premium
Thanks. Any assumption of guaranteed numbers in this business will NOT work out.
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Sunshine1972 Premium
I hope you guys are wrong . I don't think hoping for 5 visits per day on one post is a lot to ask for. Then that will mean I am blogging about something no one care about and I need to switch niche or find another keyword tool. My niche is not seasonal. However, I do plan to give it some time and do my best at optimizing the posts.
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skmorrow Premium
Great advice and an excellent way to look at content. This is a marathon, not a sprint and as such, it takes commitment and consistency.

I was freaking out early on because I wasn't getting any traffic when my site was 4 month old in a super competitive niche. Low and behold 175 posts later, traffic is starting to come my way.

Thanks for the reminder. Keep up the good work Roope.
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RoopeKiuttu Premium
Great to hear that traffic is starting to come your way. I believe you've also learned a lot after writing 175 posts what kind of posts get ranked and other things.
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I-Pedro-I Premium
Great post M8.

I've seen some of your videos!

Loved when some wiseguy mentioned your "funny" English accent and you invited him to talk Finish :P

"Overkill"

Keep it up

Cheers
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RoopeKiuttu Premium
Heheh, thanks for checking out my videos Pedro! Yeah, I've got a pretty strong Finnish accent. :D
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sherlock77 Premium
400 videos sounds like a lot. Over what period of time did you create that many videos, Roope?
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RoopeKiuttu Premium
Around 2 years most of them. At one point I was posting 1 video per day. I think I'll want to go to that routine at some point again. Grant Cardone posts sometimes 5 videos per day :D
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Toyen Premium
Shocking, but so true! Thanks for posting.
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RoopeKiuttu Premium
Thanks for checking out Toyin
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Nadia27 Premium
The rule of 100! Got it!
Thanks
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RoopeKiuttu Premium
👍👍👍
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Motly20 Premium
Just what I needed as I’ve written just over 40 posts and was wondering why things are going so slow for me. Think of the 100 and I might start to get somewhere. great post.
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RoopeKiuttu Premium
Nice 40 is already a good number! :) Remember to target a low competition keyword (QSR less than 50) with your posts.
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ClevelandW1 Premium
Very encouraging and interested advice.
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RoopeKiuttu Premium
👍
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ACPetronelli Premium
Very great advice and goals!! Thanks!
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RoopeKiuttu Premium
Thanks for reading Anne! :)
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sdawson Premium
I believe in success through longtime work also. Good Advice.
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RoopeKiuttu Premium
Yeah, long term game is always the way to go :)
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ChrisP3 Premium
Thanks for you blog. That certainly gives me some food for thought.
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RoopeKiuttu Premium
Happy to hear that Chris! Thank you for reading!
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cris1018 Premium
Good rule to follow! Great way to set a goal from the very beginning that will lead to success. Good post, Roope!
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RoopeKiuttu Premium
Yes. It sets the right expectation to work for the long term instead of just a quick buck and short term.
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BobRoman Premium
Great information - very useful!

Thanks so much for sharing!

Wish you great success!

Bob
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RoopeKiuttu Premium
Thanks Bob!
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Wayne1950 Premium
I am nowhere close to where I should be. I am going to have to make several changes both physically and mentally to get there. I have committed to yearly premium memberships so good till January 2020.
One question for you through the Black Friday sale if I take advantage of it does my membership just adjust to reflect the new time period?
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RoopeKiuttu Premium
Hi Wayne,

When you take advantage of the Black Friday sale it adds 1 more year to your membership. So, if your current membership is until January 2020. After taking the Black Friday offer your membership will be until January 2021

That's at least how it has been in the previous years. Kyle will send the details nearer the Black Friday about it.
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LLettau1 Premium
Great advice that proves patience shall prevail.
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RoopeKiuttu Premium
Yes and putting in the effort consistently
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wideman Premium
Great, indispensable advice ;-)
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RoopeKiuttu Premium
Thanks for reading Tony! :)
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SaraPoyner Premium
Thank you for the tip. I had the attitude of use my first 30 blogs/reviews as practice and not expect anything. I set myself a goal to write something every day.

I really like the 100/200 philosophy. I have read a few people's blogs that say they have just started to get income from reviews or articles they wrote months ago!.

As a new member I will take on board this advice.

Many Thanks
sara
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RoopeKiuttu Premium
Yes, old articles often take off over the time course. Kyle always said that you get the results today for the work that you did 3-6 months ago
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SaraPoyner Premium
Best get working then lol. Just out of interest, what do you classify as 'old'.(just for future website maintenance) Many thanks
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RoopeKiuttu Premium
It depends. Sometimes an article ranks well in 10 seconds. Sometimes in 1 week. Sometimes in 3 months. Sometimes never.

It's a still a little bit of a mystery to me why sometimes the other ranks while the other doesn't but by following certain principles, some articles will rank for sure.
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Tipqmon11 Premium
Great tip! Working on my consistency with adding content on my website. As I continue to be consistant i know i will get to 100 posts in no time. Thanks for sharing!
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RoopeKiuttu Premium
Nice!
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Mislam Premium
Brilliant, I like that, more video or more content = success
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RoopeKiuttu Premium
Yep! More content => more traffic => more sales
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CustomCarbs Premium
Thank you for this. It's just the reminder I needed because I am currently feeling bereft. I just have to keep plugging away with quality content and trust that one day my hard work will bear fruit. Thanks again!
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RoopeKiuttu Premium
Yes your work will pay off when you are doing the right things and stay consistent.
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Benjamin89 Premium
I agree. 100 articles is a good place to be at before you start stressing if you'll make money or not. Should have a clear idea by then. I'm sitting at my 36th article. How about you?
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RoopeKiuttu Premium
Currently +700 posts on my site your online revenue .com 🤣
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Benjamin89 Premium
Jeebers, so many. Well done!
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AffMktgRt Premium
Robert,

Thank you for sharing all of that info with us =, it is greatly appreciated.

Remember, a little while back, I suggested in one of my posts that Kyle and Carson launch WA Television (WATV) and that you would have your own show on it as a globetrotter guru.

Blessings!
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RoopeKiuttu Premium
Hehe yeah I remember that. WATV would be great and I'd be happy to participate
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joojoo769 Premium
Roope!
Thousand thank you for your valuable notes! Really appreciate it.
Thanks once again!

Cheers!
Mida
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RoopeKiuttu Premium
Thank you for reading Mida! :)
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