Follow the rule of 100!
One evening last year in Chiang Mai I was listening to a successful YouTuber.
He had 100,000's of subscribers = HUGE following. (I don't remember exactly how many. Maybe 300,000 or 400,000.)
He explained about his story on becoming successful on YouTube and gave us tips.
One of his principles stayed in my mind very well. When he was starting out, he used the following principle:
"I didn't expect any significant results until I had posted 100 videos on YouTube."
Think about this.
So many people start a website or a YouTube channel and after 3 posts they say, "Well, this blogging / YouTube / affiliate marketing thing doesn't work. I'll quit!"
That's also how I did initially with my first YouTube channel.
I published 5 videos. Didn't get any views and thought: "YouTube is too competitive! Better to quit now."
Below is a screenshot of the old channel. 5 videos with almost no views and 4 subscribers :D
Obviously, I shouldn't have quit but just kept going!
Or guess how many times I've seen messages like, "Hey, I've already published 5 posts on my brand-new website. Why am I not getting traffic or sales?"
It would go something like this:
"Don't expect any significant results until you have published at least 100 posts on your website."
Well, of course you shouldn't take it 100% literally because it's already good to check some . progress earlier.
But there are a few benefits when you are using this:
- You set your mind to work for long term. Not for a quick buck.
- You are prepared to put in the work to achieve results.
- Your website will gain more authority over time.
- You'll become a better writer (or better at outsourcing if you do that).
- You'll become better at SEO.
- Etc. Etc.
There are so many benefits of committing yourself to at least 100 posts / videos before expecting yourself XXX amount of money.
That being said, don't just write for the sake of writing. I probably wrote almost 100 posts in vain at the beginning because I didn't realize that I need to target low competition keywords, make the posts long enough, etc.
Check out my 10-step checklist for writing articles that got me 100 posts on the #1 page of Google.
The Rule of 200
In one of my Vegas posts I mentioned about "the rule of 200" at our chess club. When a new guy came to our chess club, we always said that he needs to lose at least 200 games before he starts winning.
That set an expectation and he didn't give up right away. If he instead started already winning earlier, he was even more excited.
Compared to a situation where a person expects, "I need to start winning right away. If I don't, I will quit."
It's better to have a mentality that you need to keep on putting in the effort and practicing. Then you'll start winning and getting the results.
So, Remember always the rule of 100 and remind it for beginners who are anxiously waiting for results and wonder why they didn't become rich with four 500-word blog posts.
Now I have actually around 400 videos on my YouTube channel already.
Much better consistency than with my first channel where I gave up right away after 4 videos, right? ;)
In addition, I'm now upgrading my video quality with a better camera stuff which will also lead to significant growth over time.
I think that it's always important to do the things and don't need to do it perfectly but it's also as important to keep on improving all the time so you don't get stuck on the same level. What do you think?
Are you posting enough content to your website/YouTube channel/email list?
Are you consistent?
Do you also remember to focus on quality?
Let's discuss in the comments below!
All the best!
Roope "Remember the rule of 100" Kiuttu
PS. When you have a yearly membership, save money and more importantly, you'll condition your mind that you are in this for the long term.
Therefore, I highly recommend that you use the yearly memberhip at Wealthy Affiliate and commit yourself to success.