Follow the rule of 100!
One evening last year in Chiang Mai I was listening to a successful YouTuber.
He had 100,000's of subscribers = HUGE following. (I don't remember exactly how many. Maybe 300,000 or 400,000)
He explained about his story on becoming successful on YouTube and gave us tips.
One of his principles stayed in my mind very well. When he was starting out, he used the following principle:
"I didn't expect any significant results until I had posted 100 videos on YouTube."
Think about this.
So many people start a website or a YouTube channel and after 3 posts they say, "Well, this blogging / YouTube / affiliate marketing thing doesn't work. I'll quit!"
That's also how I did initially with my first YouTube channel.
I published 5 videos. Didn't get any views and thought: "YouTube is too competitive! Better to quit now."
Below is a screenshot of the old channel. 5 videos with almost no views and 4 subscribers :D
Obviously, I shouldn't have quit but just kept going!
Or guess how many times I've seen messages like, "Hey, I've already published 5 posts on my brand-new website. Why am I not getting traffic or sales?"
What about applying the rule of 100?
It would go something like this:
"Don't expect any significant results until you have published at least 100 posts on your website."
Well, of course you shouldn't take it 100% literally because it's already good to check some . progress earlier.
But there are a few benefits when you are using this:
- You set your mind to work for long term. Not for a quick buck.
- You are prepared to put in the work to achieve results.
- Your website will gain more authority over time.
- You'll become a better writer (or better at outsourcing if you do that).
- You'll become better at SEO.
- Etc. Etc.
There are so many benefits of committing yourself to at least 100 posts / videos before expecting yourself XXX amount of money.
That being said, don't just write for the sake of writing. I probably wrote almost 100 posts in vain at the beginning because I didn't realize that I need to target low competition keywords, make the posts long enough, etc.
Check out my 10-step checklist for writing articles that got me 100 posts on the #1 page of Google.
The Rule of 200
In one of my Vegas posts I mentioned about "the rule of 200" at our chess club. When a new guy came to our chess club, we always said that he needs to lose at least 200 games before he starts winning.
That set an expectation and he didn't give up right away. If he instead started already winning earlier, he was even more excited.
Compared to a situation where a person expects, "I need to start winning right away. If I don't, I will quit."
It's better to have a mentality that you need to keep on putting in the effort and practicing. Then you'll start winning and getting the results.
--
So, Remember always the rule of 100 and remind it for beginners who are anxiously waiting for results and wonder why they didn't become rich with four 500-word blog posts.
Now I have actually around 400 videos on my YouTube channel already.
Much better consistency than with my first channel where I gave up right away after 4 videos, right? ;)
In addition, I'm now upgrading my video quality with a better camera stuff which will also lead to significant growth over time.
I think that it's always important to do the things and don't need to do it perfectly but it's also as important to keep on improving all the time so you don't get stuck on the same level. What do you think?
Are you posting enough content to your website/YouTube channel/email list?
Are you consistent?
Do you also remember to focus on quality?
Let's discuss in the comments below!
All the best!
Roope "Remember the rule of 100" Kiuttu
PS. When you have a yearly membership, save money and more importantly, you'll condition your mind that you are in this for the long term.
Therefore, I highly recommend that you use the yearly memberhip at Wealthy Affiliate and commit yourself to success.
=> Upgrade to the yearly membership here and save $289!
Recent Comments
146
Good rule to follow! Great way to set a goal from the very beginning that will lead to success. Good post, Roope!
Yes. It sets the right expectation to work for the long term instead of just a quick buck and short term.
I am nowhere close to where I should be. I am going to have to make several changes both physically and mentally to get there. I have committed to yearly premium memberships so good till January 2020.
One question for you through the Black Friday sale if I take advantage of it does my membership just adjust to reflect the new time period?
Hi Wayne,
When you take advantage of the Black Friday sale it adds 1 more year to your membership. So, if your current membership is until January 2020. After taking the Black Friday offer your membership will be until January 2021
That's at least how it has been in the previous years. Kyle will send the details nearer the Black Friday about it.
Thank you for the tip. I had the attitude of use my first 30 blogs/reviews as practice and not expect anything. I set myself a goal to write something every day.
I really like the 100/200 philosophy. I have read a few people's blogs that say they have just started to get income from reviews or articles they wrote months ago!.
As a new member I will take on board this advice.
Many Thanks
sara
Yes, old articles often take off over the time course. Kyle always said that you get the results today for the work that you did 3-6 months ago
Best get working then lol. Just out of interest, what do you classify as 'old'.(just for future website maintenance) Many thanks
It depends. Sometimes an article ranks well in 10 seconds. Sometimes in 1 week. Sometimes in 3 months. Sometimes never.
It's a still a little bit of a mystery to me why sometimes the other ranks while the other doesn't but by following certain principles, some articles will rank for sure.
Great tip! Working on my consistency with adding content on my website. As I continue to be consistant i know i will get to 100 posts in no time. Thanks for sharing!
Thank you for this. It's just the reminder I needed because I am currently feeling bereft. I just have to keep plugging away with quality content and trust that one day my hard work will bear fruit. Thanks again!
I agree. 100 articles is a good place to be at before you start stressing if you'll make money or not. Should have a clear idea by then. I'm sitting at my 36th article. How about you?
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I believe in success through longtime work also. Good Advice.
Yeah, long term game is always the way to go :)