Blogging vs YouTube (Pros & Cons)

Last Update: July 23, 2021

I wanted to have a conversation with you regarding the pros and cons of blogging and YouTube. As you already know, I run a YouTube channel with 100,000+ subscribers and I love creating videos.

In Wealthy Affiliate, there is a lot of training for both blogging and YouTube (and many other things) but the main training still mainly focuses on blogging.

After you have read my post, I’d love to hear your thoughts in the comments below. I want to learn from you and I believe that I can provide you with some eye-opening insights in this post.

First, let’s start with the pros and cons of blogging.

Blogging: Pros & Cons

PROS:

1) More Control

If you are using YouTube, Facebook, TikTok, Instagram, Pinterest, or any other platform, you’re playing on someone else’s website.

You don’t own the platform.

YouTube can decide to change the rules anytime they want and you can do nothing about it. They have control.

That’s why it’s important that as a YouTuber, you have control over your videos. Have a backup of all your important videos. Even if the platforms would change, you can simply use the videos on other platforms.

On your blog, you’re the one who decides when changes happen.

2) Faster Than Creating Videos?

On a survey created by Databox, most respondents said that it takes a longer time to produce video content than blog content (see below)

That's why some people may prefer blogging because they feel it's faster and easier.

However, I have a good solution for this if video production takes too much time:

Create videos based on your blog posts = Use your blog posts as a script for your videos.

I do that often. I write a blog post and I simply use that as a script for my video so I get 2 pieces of content instead of just one.

If you're gonna spend all that time researching and thinking about the topic, why not publish it in both forms: text & video.

Usually, research and writing is the most time-consuming part when I create videos.

CONS:

1) Is Blogging Becoming Outdated?

If we compare how the people are consuming content, the trend seems to be towards videos and audio rather than texts.

However, this doesn’t obviously mean that blogging would be outdated. In fact, you are reading a blog right now.

But how will the future turn out? Will people keep on consuming more and more videos and less text content?

The time will show.

2) Google Changes Rules Constantly

Most of the bloggers have lost a huge part of their traffic overnight when Google has changed the rules.

Google keeps on changing its rules year after year.

Therefore, I think the question is not if each blogger is going to get hit but rather when it happens.

In the other words, even if you have more control as a blogger, you are still dependent on platforms that aren't owned by you.

When you post content on YouTube, you're hoping that YouTube doesn't change the rules.

When you post content on your own blog, you're hoping that Google doesn't change the rules.

Both are owned by the same company by the way...

I have heard and seen many people losing 50% of their Google traffic overnight but much fewer stories of YouTubers losing that much traffic overnight. From that perspective, I feel that YouTube is more stable than Goole as a search engine.

YouTube: Pros & Cons

PROS:

1) YouTube Promotes Your Content

When you have a blog, you’ll need to do all the promotions (other than search traffic).

If you don't promote your blog, nobody is going to come to your website.

However, when you have a YouTube channel, YouTube promotes your content in many ways:

  • YouTube Homepage
  • Suggested Videos
  • Notifications
  • YouTube Search
  • Etc.

It's awesome because when you publish a new video, YouTube immediately helps you by putting your content in front of your subscribers.

2) Video Content & Consumption Is RAPIDLY Growing

You can see all kinds of statistics and they're always telling you the same thing: More & more people are watching videos online. People want to watch videos more than ever before. And the demand is growing year after year.

Here are a few statistics:

  • 85% of ALL Internet users in the US watched online video content monthly (Statista, 2018)
  • 54% of consumers want to see MORE video content (Hubspot, 2018)
  • 93% of marketers who use video say that it's an important part of their marketing strategy (Wyzowl, 2021)

  • According to 88% of marketers, video marketing provides them with positive ROI. When you consider that only 33% said the same in 2015. (Smartinsights, 2020)

This surely gives a feeling that if you are not using videos in your marketing, you're being left behind.

3) Automatic Ad Management

When you have a blog and you want to run ads, you’ll need to set up the system by yourself.

Fortunately, there are ad management services such as Mediavine, Ezoic, AdThrive, etc. that make things easier but it still may require some time and effort on your part as well.

On YouTube, you can start running ads with a click of a button once you have 1k subscribers and enough watchtime.

4) World’s Most Advanced Analytics

If you have spent a few moments digging into YouTube Analytics, you know that it’s completely mind-blowing.

You’ll get all kinds of data that you couldn’t even ask for.

The purpose of this data is obviously to help you to better understand your audience and provide content that people want to watch.

That will lead to more views, more subscribers, more money, more impact and more everything.

I've been on YouTube for several years and YouTube has been constantly improving its analytics. I'm really excited to see always their improvements all the time.

CONS:

1) What If YouTube Dramatically Changes the Rules?

This is the issue of all social media platforms: You are not in control of the rules.

The solution is to learn to adapt and choose the platform that gives you the best results.

As I learned from my recent experience, YouTube isn't 100% fair with its rules. They may let other creators post the same content that you are not allowed to post.

Therefore, all creators don't have the same rules. That's obviously not fair but you just need to live with it when you get to use and benefit from their platform.

What Are YOUR Thoughts?

I'd love to hear your thoughts on blogging vs YouTube in the comments below.

What are the pros & cons of YouTube and the pros & cons of blogging in your opinion? => Tell us in the comments below!

I'm looking forward to hearing your thoughts!

- Roope

PS. I guess someone might say, "I don't use YouTube because I don't want to show my face." Well, that's not an issue because many of the biggest channels with 1,000,000's (=MILLIONS) of subscribers never show their face.

In fact, you might not even know their names, hear their voices, or know anything about the creator if they don't want to reveal themselves. You have the same freedom as with blogging in that sense.

I just wanted to clarify this because I've seen some people concerned that they don't want to show their faces online => You don't have to if you don't want to! And you can still become wildly successful.

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hfcartel Premium
What i don't like on YouTube and "make money online" niche is that mostly people make "How to make How to make money online" videos, with totally misleading informations using YOU as a product to make them affiliate commissions.
If you click on link in video description, if you this if you that.

In one hand, yes i understand. No one will easily teach you something what they payed for, or they collected for years.

Problem is that people are naive. Many creators are trying to convince you if you buy 1, 2, 3, 4, 5 and 6 products with preferring recurring subscriptions you might achieve your goal, same as person which video you watching. But HEY, there is no guarantee, you know lol i love that part the most.

But lucky, YouTube is NOT only mmo content, and you can really be super creative and share your talents, and earn.
Those are videos i like to watch.

Blog is evergreen. It will never be gone. But it will be oversaturated at one moment, and thats why its important that you make your own blog about something you know the best.

Not about how you succeed promoting wealthy affiliate, because that's became pathetic recently.

It will be interesting to see if guys update their affiliate bootcamp to 2021 digital market. What they will suggest to use today for promotion, instead dead Yahoo ads :)
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SophieKim Premium
Thank you for this excellent information about YT. I hope it will help a lot of members to make a decision.

I wished I started YT in 2019, Kaju, I am sure most members know him, was nudging me to do YT and he will help me. I was afraid at that time because I was assuming it will be too complicated and will take so much learning. My nephew was also nagging me about it while on a business trip and he was doing the driving for me. That was early last year before the pandemic became full blown. To make the long story short, I made a decision, I bought a video camcorder with the touch screen and some of the menu words I don’t quite understand and maybe 2 or use of 3 icons. I am not a high tech person. I hit a wall a few times but I managed to go through the walls. I consider myself a resourceful person and not used to asking assistance from anyone.

I use the YT to advertise my website and using my blog articles as my content! Right here. . . . Is one of your points! Why you should do YT! I had a good spike on traffic for June.

I am with you about your recommendation to members to do YT.

Cheers,
Evelyn
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SophieKim Premium
Roope, if you don’t mind my asking, how long it took you to get that many viewers and what country do you get most of your viewers? Thank you, Roope.
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Praxides Premium
Awesome post Roope , thanks for sharing. I learned a lot. I have been thinking to start a you tube channel and your post is very timely for me. I like your idea that when you write a blog post you simply use that as a script for your video, so you shot two birds with one stone. That's excellent.

And yes, I've noticed that people now are more inclined to watch videos than reading the blogs because the can see action on the video. Just like if I want to learn to cook a certain recipe, I will search in the you tube because I can see how it is actually done compared to just reading the blog of how it should be done.
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wozzy Premium
Roope, write, write, write we are told and I guess that's why I have concentrated on writing rather than creating videos on YouTube.

You see where some have moved into YouTube and neglected their sites only to be penalized.

I know I should get involved in YouTube videos and I keep telling myself, I'm going to start this week and then I start another review.

If only they were more than 24 hours in a day!

I know more people are opting for the easy option, watching videos and that is clearly evident.

I mean we all go to YouTube whether its for entertainment who to learn how to do something.

Afterall, its a lot easier to understand watching a video rather than reading a blog post.

Thank you for sharing.

Mick
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keishalina Premium
hey hi Roope --- very thoughtful & thought-provoking blog post!

what i gather is -- it is best to have one's own platform to work with, correct?! ... otherwise, we're all simply 'guests' on others' platforms ... true? ...

thanks kindly for your excellent post & appreciate YOU for sharing with us here ...

keep well, all the very best, cheerio ... :))
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