How To Build A Website - Spiders & What They Do

byRobert-A

10.9K followers

Updated 9 years ago

I have said this many times before and I will say it again. When I’m asked by any WA member to give my opinion on a site I will tell it how it is (in my opinion). If I think a site is crap then I will say it is crap. As far as I’m concerned there is absolutely no point in saying otherwise.

New members to WA and especially members who are complete beginners at affiliate/internet marketing will not learn anything if they are told their site looks great and it’s sure to make them lots of money when in actual fact it’s a complete shambles and was a waste of their time building it to begin with.

Therefore to all you people who have asked me what do I think about your website I say please take heed what I’m saying in this blog.

To be successful a website needs to be more than just functional and look good.

The secret lies in appealing to search engine spiders and so you need to know in detail how a spider works before you build a site.

• Spiders read text and cannot comprehend images, colours or graphics. So, any page that is design friendly with little or no content will receive a low rank. Unless, you include in text format information contained in graphic images; submit only URLs of main content pages and not splash pages; include ALT descriptions of all pictures and include keywords that pertain to them.

• Know that the components that attract spiders are: TITLE tags, META tags, Header tags, keywords, and links. Many spiders score entire sites based on the overall scheme.

• Spiders read algorithms and do not take in whole pages. So, be news savvy and like newspapers place the most important information first. Titles, headers, and the introductory paragraphs must present the essentials.

• Keep updated on technical advancements in the way search engines examine materials. Read through guidelines of major search engines, as well as blogs and forums devoted to SEO and spiders.

What any search engine spider does is that it crawls the web and indexes pages in any given database. The spider makes use of algorithms to determine page ranking and relevancy of indexed pages.

Optimization is the key - Select keywords that search engines will find. Tools like Google’s Keyword Planner, WordStream, Keyword Playground and Website Key Word Suggestions will help greatly as will the free tool here within WA and Jaaxy. Avoid dynamic pages and if you have them then run them through a spider simulator to check if dynamic pages are accepted. Get your Meta Keywords and Meta Descriptions Right these are what spiders like. They are the cornerstones of page ranking and relevance in the eyes of any spider.

When planning a website and its pages keep the spider in mind at all times. This will help you develop a website with pages that are search engine friendly.

Ok that is all I can say about building a website that should make you money. If it doesn’t and you have put my tips and advice into practice you must still be doing something wrong and should go back and look at some of the training again.

To help you with this I do have something on a Website/Page/Post Analyser but have yet to put it together. Please look out for this next blog as it really is a fantastic tool.

As always if anyone has something they would like to share then please leave a comment and have a great day.

Robert Allan