Wealthy Affiliate - Lessons from Buying a Website From Flippa

Last Update: July 09, 2017

Wealthy Affiliate is very much geared to helping new affiliate marketers setup a website from scratch and earn their first few dollars in affiliate commissions. I have done this a few times with great success. However, as any experienced member of Wealthy Affiliate will know - the process of setting up a new site from scratch is hard work and time consuming.

A few months ago I decided to buy a website from Flippa. I have had four years of affiliate marketing experience so I basically re-invested some of the profits back into a new asset. I haven't seen much discussion yet on Wealthy Affiliate regarding buying a website that is already generating affiliate commissions. In this post I want to reveal what happened when I purchased a site claiming to be generating affiliate commissions.

I purchased the site from Flippa for $4000. It is an Amazon review site that reviews hair loss products like natural shampoo etc. that have good reviews on Amazon. Here is a screen shot of the home page.

I bought this website http://www.rescuemyhair.net/ because I knew I would learn a ton from it! I have never owned or built an Amazon Affiliate Review site until now. I was right - I learned so much from buying this site!

Wealthy Affiliate - Was My New Site a Scam ?

I did all my new due diligence before buying the site. I verified that the organic traffic that was claimed by the seller (about 200 visitors per day) was legitimate buy using free tools like Semrush. Next I checked that the seller had a legitimate record of positive sales and chatted with him extensively. He seemed like a legitimate seller. The claimed revenues for the site were rather low ($40 - $120 per month) and I realize I probably grossly over paid for the site. However, I purchased the site using an escrow service such that I would have 10 days or so too verify that the site was genuinely making money and that the traffic was genuine. I know that many people get scammed buying sites so I was pretty paranoid. However, everything has worked out well and it continues to generate me passive income from Amazon sales in a rather high competition niche! For the more experienced Wealthy Affiliates you may be interested in knowing the stats:

1. Click thru rate of 8% from the site to Amazon

2. Visitors on Amazon are converting at 7.7% which is pretty decent!

3. I am getting about 150 visitors per day which is a little less than advertised by the sell but I am not complaining.

Conclusions: I am very glad I bought this site as I am learning so much about how to convert traffic. Amazon only pays 4% affiliate commission so it takes a lot of sales to make decent money. This is forcing me to really learn and work on converting users to buyers and work on developing my skills in driving organic google traffic to the site. It was very nicely setup and despite over paying I am very happy with my first venture into buying cash flow amazon sites from Flippa.

Does anyone else have any experiences buying websites that they can share with me ?

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StarvinMarv8 Premium
I was thinking the same thing. I was wondering could I buy a shopify store to transfer to my website. I have no ideal or the time to create a website, so I found this post to get information on how buy and transfer a already built website to wealthy affiliate.
Dmk71152 Premium
good information for us to consider
Zarina Premium
Glad I found this post - indeed, not too many posts about buying other websites. My question is the following: what happens after you buy a website? What I mean is that do you just leave it be and make money through already published content or you create new content (or hire freelancers)? I'm not at the stage of buying any kind of websites now but I was wondering just for my knowledge in case I decide to buy a website in the future.
Kyle Premium Plus
One thing that you may want to consider is monetizing your site in other ways, through other affiliate programs.

This is a site that is getting relevant traffic to certain keywords most likely, is there a way in which you could better utilize this traffic to maximize your income more?

That is something that I would look at. I would analyze my traffic and starting with the top traffic pages, I would run some tests within perhaps some affiliate programs that may pay a little better, while still retaining the relevance and helpfulness of the content and the recommendations.
Thanks for the advice - I will certainly look into doing that!