Put Yourself in Your Customer's Position
Put Yourself in Your Customer's Position
It's often very useful to put yourself in your customer's position.
Imagine that you were receiving the email you're sending out or finding yourself on one of your own landing pages or being asked for your name and email address (in other words, access to your valuable inbox) in exchange for a lead magnet.
Chances are good that if you react in a certain way, your customers will too.
For example, I would never create a webinar that employed the tactics that cause me to bail out early. These include thinly disguised sales pitches, being so excited that you can barely get the words out, an on-screen script clearly written by someone else and this is the first time the presenter has seen it, continually asking the audience to respond with "hell yes" to questions like "do you want to make a million dollars in the next 5 minutes?" and anyone who starts off with " 'sup, everyone?"
But I digress.
This is a personal mea culpa.
I've been promoting some Warrior Plus products in the internet marketing niche to one of my lists and have made some sales and some money (several hundred dollars).
One of the people on this list responded to my latest email (this was a couple of weeks ago) to ask if I'd used the product myself and, if so did I personally recommend it.
I replied to her that no, I hadn't and was relying on others who were recommending it based on their experience (dicey, I know) but as she had asked, I would get it and let her know.
So I bought it, using a different email address so that I'd get the full user experience (along with the commission, but that was just a bonus).
OMG!
Upsell after upsell after upsell.
And even worse, the despicable $5 off downsell each time I declined the upsell.
The product itself? Well, not a scam, but nothing exciting either. I know I didn't use it and can no longer remember what it actually did.
But that's not even the worst part.
The inbox of the email address that I used gets constant product promotions from the vendor, often more than one a day. You can bail out, of course, but it holds a sort of morbid fascination for me.
Rabbit and snake comes to mind.
Anyway, I emailed my list and apologized.
Lesson learned.
Recent Comments
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I have experienced this one Phil. In my early days of researching the online affiliate marketing world, I stumbled across this same thing. This guy, with a really cool Irish accent, was always SUPER excited about everything! Got caught up with 2 hour webinars just like what you’re describing, only to get the “act now or it would be gone forever” pitch. Guess I have a “morbid fascination” too cause I still allow his emails and texts. 🤷🏼♂️
Great share, Phil. It does happen but I'm glad the lesson is learned which is better late than never.
Myra ♥️
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Good message, Phil. You want a favorable response from your customer,and if you really don't know how you would respond, how can you chart their reaction? If you have not used the product, perhaps it's better to let your customer know you have great sources (and perhaps what they are) that let you know the value of this product.
Totally agree, Fran.