Have You Tried Scarcity?
Published on May 9, 2024
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Have You Tried Scarcity?
Scarcity is supposed to be one of the most powerful psychological triggers available to persuade people to buy something.
Every time Apple release a new iPhone, they under supply their stores, so that demand always exceed supply, at least on the day of release.
The result is that thousands of people camp out overnight to get their hands on one.
Ready to put this into action?
Start your free journey today — no credit card required.
Scarcity and FOMO (Fear of Missing Out) has made the product itself much more attractive.
It doesn't work on me and, perhaps because of that, I've never tried using it for my own marketing.
It's always seemed to me to be just a "trick".
But I've decided to give it a go.
I'm about to offer a product on one of my websites that I'll promote at a discounted price (but not a trivial one) for 24 hours only.
I'll send it to a small list and use a plugin that starts the countdown for each person individually from the time they first view the page.
As I make around $270 per sale, it'll be worthwhile if it works.
Has anyone else tried using scarcity in their marketing?
Share this insight
This conversation is happening inside the community.
Join free to continue it.The Internet Changed. Now It Is Time to Build Differently.
If this article resonated, the next step is learning how to apply it. Inside Wealthy Affiliate, we break this down into practical steps you can use to build a real online business.
No credit card. Instant access.