The 12-Bar Blues and Attraction Marketing

I'm a musician. I have been a studio musician and I love the blues. At the same time, I'm a deep thinker, analytical and highly strategic. What does this have to do with Attraction Marketing? Stay with me. This one is worth the ride.

Our world - the world of SEO, key-words, meta-tags, social listening and scoring, data bases that can almost query themselves, and the delicate tightrope of Facebook and YouTube's changing paradigms - is complicated and intricate world in which we work. It makes me tired just trying to image all the moving parts. It's like complicated orchestrations (I've written them...) or on-the-edge-of-good-harmonics jazz: the scores thrive on augmented or diminished chords full of 9ths, and 11ths, and 13ths. Complicated.

The Blues have three chords. Just three. Simple and clean with the ability to cut right to the soul.

The amazing thing, we all know were they're going. There's no surprises. The four-chord always resolves to the one-chord. We know it's coming, but there is just a half second of anticipation, the tiny feeling of suspended animation as the harmonics fall in place.

I love complicated things, but now, with Wealthy Affiliate I want to follow the three chord rule. 1) Understand my audience, 2) Attract them to my solution, and 3) Ease their pain.Keep it simple, with a slow groove that has the feeling of successful resolution. Follow the basic rules of just three chords and let the harmonic dust settle with simplistic, effective "coolness".

Wealthy Affiliate is not rocket science and let's not turn it into dis-jointed chords that sound a little "off". Let's keep it cool, simple, and with an anticipation that we'll soon get back to the one-chord and knowing that in that simplicity, we've touched someone's soul.