M.A.J - Neil Patel training - adding a second keyword to a post
Hey guys, not really sure if this is a discussion point for a blog or a question but it has been nagging at me so here it all is here.
I have done a lot of the training within WA as well as watched a lot of Jay's videos and the training of others and whenever we talk about keywords it is (and I will keep this brief):
1. Choose your low hanging fruit keyword
2. add it to the heading and in the first couple of paragraphs
3. Add it to the heading and descirptions in the SEO areas
4. Only use one keyword per article.
I was watching a Neil Patel video on YouTube the other day and he was talking about SEO and said that you should often go back and 'refresh' and update old posts - which is also recommended here as it shows Google you are keeping things current and offering more value in your posts.
The point of my question (finally) is that he did say to search for a second set of keywords that are relevant to the updates you are making to your post and use them in your new section. This means that you essentially are using two sets of keywords within the same post.
Now of course I am not trying to discredit someone as knowledgable as Mr Patel, but I just wondered what the thinking around that it here? Has anybody added a second lot of keywords to their posts?
Paul
Recent Comments
15
Remember KISS; Keep It Simple Stupid. I concentrate on one keyword and then the content. Works for me.
Thank you for this question Paul. I've found much of the discussion and answers to your question very interesting.
Les
Selected keywords can have unexpected results.
Brian Dean wrote a blog post, "How to Get High Quality Backlinks." Brian's average duration statistic for this post was half of his website average.
Google gave high ranking to the keyword "how to get high." It turns out people searching for how to get high did not stay long on the page because the subject had nothing to do with getting high on drugs. Because they did not stay long, the page ranking dropped for how to get high.
But people looking for high quality backlinks stayed on the page. Ultimately driving the ranking to the top.
Hi Glen.
Amazing, the insight you've given me into SEO with your simple analysis.
Thank you!
Cheers,
PS the insight is this: think like a site visitor. Why did you visit, what do you:
1. expect to see (images, links, etc)/read?
2. want to see/read?
Very interesting! We have been going back and adding content to posts. Haven't added second keywords though. Thanks for writing about this and we look forward to reading answers.
C & P
Hi Paul,
I was wondering and trying to resolve this same conflict in my brain and asked a related question recently here. Check it out: What does wa training teach us to write only for 1 keyword? WA beats it into your brain that we should write an article only around 1 keyword; however by writing good content naturally (without giving it to much effort) we should "rank" for other related keywords via LSI (latent semantic indexing).
I was hoping to get an official take on this from Kyle or Carson, but they never responded to my post. A few other WA SEO "experts" whom I respect responded though.
I believe Wealthy Affiliates promotes this "1 keyword per post strategy" for 2 reasons:
a) It will keep the writer focused on only one keyword, thereby making it easier to write naturally without "forcing" additional keywords into the article
b) Not to confuse and overload newbies
After reading many comments on my posts (some which are conflicting) I've come to this educated conclusion, although this is my opinion.
This is a great discussion, Thank you for bringing this up again.
Kaju
That is a fair point - I know that when I started I was struggling to write posts to 1000 words so more than one keyword would have been too much.
I guess as we get more expereinced and our word counts grow (I seem to get to 3000 words now without blinking) we can start to expand them as appropriate.
Thanks so much for your input
Paul
Yes, he is (sort of). Google likes fresh content. By going back and updating old articles/posts you can refresh or refocus your keywords, update external links to better sources, add media, etc.
He is a proponent of long posts (2,000+ words). Long form content will rank for multiple keywords as search engines will determine the intent of the content and not exact match phrases (keywords). He says matching the exact phrase is becoming irrelevant, and it’s much more important to match intent. Basically, In the past, you found a single keyword that had low competition and high traffic, and you wrote a post about it.
Very true Glen, I believe what you are talking about here is (that Neil Patel is a long-form proponent for) is latent semantic indexing (LSI).
This is an excellent topic, I posed a question here last week but never did get a direct answer from Kyle and Carson, which I really was hoping for.
Chime in your thoughts there to my question if you like, I'd be curious:
What does wa training teach us to write only for 1 keyword? Kaju
I think it is more than LSI. Intent appears to be the big driver. Keyword intent could be informational, navigational, or transactional (shopping). Because keywords can be related to lifestyle, products, brands, long-tailed keywords are important to help match up search intent with content.
A while back I ran a keyword check using Semrush to see how a post was ranking. The post focused on one keyword. Semrush showed my keyword ranked #1. It also showed that Google ranked 5 other keywords #1.
I responded to both of your questions.
A telephone call interrupted my train of thought.
To help write content based on the target audience intent, Quora and AnswerthePublic are great at finding out what questions are people asking. By knowing the questions, content can be framed to answer the questions.
Yeah, we was talking about removing non performing posts and updating good ones.. He was talking about 10k+ words in posts. It was extremely interesting to listen to.
See more comments
Thanks for bringing up this topic!
I’ve learned quite a bit just from reading your post and the responses.
Always appreciate getting educated!
KyleAnn