Why You Should Feed Google More Data
Though keyword research is important, when I start a new website, one of the main tasks I have in my mind is to create a high VOLUME of content. Of course it should be good content, but volume is important.
My working theory is that Google is a computer, and it needs data to make decisions. In order to decide if your website is "quality", and if you deseve to be an "authority" on the topic, it needs lots of informationt to make that decision.
What if you write a really good first article though? The best! It's the most informed, absolutely #1 written piece of content on the topic though. If Google is so smart, why wouldn't they just rank you #1 from the outset?
Here's the analogy I came up with.
How Would You Choose A Wedding Photographer?
A wedding day is a big day for most people. It's important to get some good photos! So you browse a couple of potential photographers on Instagram.
One photographer has a ton of photos. Some good, some bad, but mostly good. You like the style. You even see a couple of incredible backgrounds that you want to ask more about to see if you could do something similar. There are even some really good testimonials from previous clients!
A second photographer only has one photo. It's really, really good. Almost perfect. What about the other photos though? Is this really his work? Was this a fluke? Is he still working?
Which photographer would you rather work with? The person who has a history of producing good content and more trust, or the person with a one-off win?
I think most people would go with the person who has the portfolio. Although not all of the photos are perfect, it's the safer bet. You're using the volume of data to make an informed decision.
In my opinion, that's how Google is looking at websites too. When you have more high quality articles on your site, it's better able to understand what you're writing about, how it compares to other websites, and where you should be ranked in the SERPs.
Volume is Important In The Beginning, But There Is A Point Of Diminishing Returns
However, my sites do hit a point where publishing more and more and more stops working. Doing a thousand articles a month probably won't make you rich. At some point, you do have to get smart, and be choosy about where to focus your resources, whether that be your own time, or money to outsource.
That's why it's still important to understand how to do keyword research and do proper SEO for your articles. Publishing "whatever" forever might get you started, but it won't take you to the finish line.
A High Barrier To Entry Is Good For You Too
If this is your first website, it's probably pretty frustrating to see other people consistently outrank you. Even if you think your content is the best out there. However, this high barrier to entry works in your favor.
Imagine you website in 2-3 years, or even 10 years. How would you feel if you work on your online business for 10 years, crafting and perfecting your information to be the best possible out there.
Then, one day, some guy with a brand new website and ten articles takes your spot. How frustrating would that be!
So this barrier to entry, the phase where you have to prove your authority to search engines is working against you now, but will work in your favor later. The longer you go, the stronger you get, and the harder it is for competition to outperform you.
Have a great week everyone!