The "Series" Method Of Blogging
Throw your keyword tool away!
Just kidding. You're going to need that.
But seriously, you could spend the next year blogging without a keyword tool if you just spend a couple hours researching the "series" method that I use for my websites now.
The Main Idea Is Pretty Obvious
The name says it all. I do a series of blog posts all related to the same topic, or in the same format. Just change up one or two words, and focus on a different topic. Let's look at some examples using a Top 10 list format.
- Top 10 Racing Games For PS4
- Top 10 MMORPG Games For PS4
- Top 10 Sandbox Games For PS4
- Top 10 Zombie Games For PS4
- Top 10 Christian-Friendly Games For PS4
- Top 10 Kid-Friendly Games For PS4
- Top 10 PS4 Games For Kids Under 10
- Top 10 PS4 Games For Christmas 2021
- Top 10 Sci-Fi Games For PS4
- Top 10 RPG Games For PS4
- Top 10 Violent Games For PS4
- Top 10 First Person Shooter Games For PS4
- 10 Hardest Games For PS4
- 10 Worst Games For PS4
- 10 Games For PS4 Worth Playing Again
- 10 Best Easter Eggs In PS4 Games
- Top 10 Games For PS4 With Women Leads
- Top 10 Battle Royale Games For PS4
I'm not a gamer. I just wrote these titles off the dome as I'm writing this blog post. At one blog post per week, that's months of content right there. At 5 posts per week, that's more than a month of full time publishing.
If you look up those keywords in Jaaxy, they probably won't show much in terms of traffic. But you know what? I'm pretty dang sure they will get traffic. PLUS, they will do well on Pinterest and social media (everyone loves lists). PLUS, you can update these lists each year to include new games.
Then, make your title like: Top 10 Racing Games For PS4 In 2020. Next year, just switch out the 2020 for 2021, update the games to fit the new year, and done! By then you'll probably be making money, so you can outsource the updates.
Take It To The Next Level
Some niches are able to go a level even deeper, and switch out two words, for an even more precise article publishign strategy. When you do this, it's a little more obvious why I always tell people you might not understand the potential of your niche until you become an expert in it.
The best example to use is hair care.
- best shampoo for oily hair
- best shampoo for frizzy hair
- best shampoo for thin hair
- best shampoo for ginger hair
- best shampoo for dry hair
- best shampoo for kids hair
- best shampoo for seniors hair
- best conditioner for oily hair
- best conditioner for frizzy hair
- best conditioner for thin hair
- best conditioner for ginger hair
- best conditioner for dry hair
- best conditioner for kids hair
- best conditioner for seniors hair
- best hair gel for men's oily hair
- best hair gel for men's frizzy hair
- best hair gel for men's thin hair
- best hair gel for men's ginger hair
- best hair gel for men's dry hair
- best hair gel for seniors men's hair
Some of these titles probably are not worth your time, but it depends on how much time you have. "best hair gel for seniors men's hair" will probably get no traction, and be outranked by general posts about senior hair care. It might produce 0 traffic and 0 clicks.
It's hard to say though. Do senior men have special hair care needs? These days, some people are dating into their 70's, and I'll bet that senior men have a different hair routine than senior women!
You're the expert, so you'll have to decide.
The Best Performing Posts Are A Secret
I'm sure people check out my site all the time using tools like SEMRush and Ahrefs to see which keywords perform the best for traffic. The funny thing is, my best keywords for traffic and sales don't show up in those competition research tools. They don't show up in keyword research tools either.
Why? I have no idea.
The point is though that keyword tools are good for giving you a direction, but there's a LOT going on which is not measured by any tools. You need a bit of intuition and expertise. It defiintely pays (literally, in this case), to be an expert in your niche and just write about things you think are interesting or useful.
I'm not telling you to ditch your keyword tool. I used (10 years), and continue to use keyword tools to discover new things. They are good for finding phrases people are searching for online, and great for prioritizing your publishing timline/work schedule. I spend a lot more time researching and writing for high traffic keywords!
But there's a whole world out there of potential traffic and sales for folks who spend time learning about their niche and writing for the gaps. So many websites out there leaving money on the table for YOU to grab when you venture outside of what your keyword tool tells you.
The series method of blogging I use isn't perfect. A lot of posts end up with zero traction. A lot end up getting traffic though, and that becomes the next stepping stone on the path to moving my business forward.
- Related Training: Generate Hundreds Of Blog Post Ideas pt. 1
- Related Training: Generate Hundreds of Blog Post Ideas Pt. 2